This is an innovative and useful application. It looks like you are playing a regular 3D game. However, you are using a 3D navigating system in a real world venue like a shopping mall, casino, airport and many other indoor environments.
For users it is very handy because you can find yourself in a 3D map just looking around both in the cell phone (pads too) and in the real world and making sure they match. After that, touch and search the place where you want to go (a store, your sit in an arena, a bathroom or an exit, for example). The application will conduct you there. Just look around and follow an easy and nearly real 3D navigation system as you walk towards your destination.
One tool that is especially interesting is the Car Locator button. Once you park your car, let the application mark the spot for you. When leaving the place, you will be conducted back to your car spot by your 3D Route System.
For venue owners it is a valuable marketing tool. There are many customer loyalty gizmos that can be configured to surprise customers because they are easy e fun to use. The application can use GPS coordinates and other tools to sense the presence of a customer device.
Also, it is a mobile efficient and cost effective way to advertise your brand.
Location Based Services. Stores and other entities inside a venue can use 3D Route System to pop up promotion and interaction with people. As the system “knows” where a 3D Route user/device is, the application can use creative approaches to offer promotions when costumers are in front of your location. However, notice that a customer may be in front of your store in the real world or just navigating/browsing the application in his/her device somewhere else in the world.
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