Floats is India’s 1st Social TV experience across all channels. TV has always been a gregarious experience….we intend to extend your living room couch across to your friends and loved ones so that you have the real fun of watching together.
Floats for Consumers
Know what is HOT at the moment
Follow programs and float your thoughts on what you’re watching, while publicizing across your social network
Set reminders for your favorite programs
Interact with your favorite anchors and brands
Float a question in real time
See what your friends are floating at the same time – respond to floats live
Float across HOT programs with a single horizontal swipe
See what is top floating in genres of your choice Or Use Floats as a simple TV guide
Floats for Brands
Big annual events like the IPL and the IIFA have been garnering more viewers and buzz as social media and Floats create a digital watercooler. Brands are catching the attention of viewers whose attention is split between screens in various ways.
Floats open up opportunities to reward TV viewers for watching commercials or branded floats – through freebies and coupons
Sync your floats to your ad campaign to get real-time feedback on your TV spot.
Sync ecommerce with TV content
Consumer pulse at your fingertipspulse
Float qualitative polls to your consumers
Get to know the audiences with the maximum affinity to your brand
Validate consumer connect to your TV advertising and to the program you are sponsoring
Floats for Broadcasters
Drive audiences through higher engagement
Use anchors and programs to connect with users in real-time.
Sync with on-ground events, reality shows and promotions
Gratify user checkins to a program
Create insta-poll and connect with live audiences beyond a studio.
Broadcast instant results and engage audiences
Know hottest programs – monetize better
Increase longevity of showslove TV
Push peripheral content around shows.
Continue conversations beyond show timings with following users
Sync ecommerce with program content
Know audience affinities across programs/channels