Introducing iRiS - your free out-of-home 'eye' on the world, adding a new dimension to the reality around you with unique visual and audio experiences using the power of Augmented Reality.
Look for bus shelters, posters, magazines, bottles and billboards with the iRIS logo and view them through your smartphone to bring the magic to life.
iRiS AR is simple to use:
- DOWNLOAD iRiS Augmented Reality
- LAUNCH the app and select your AR experience
- POINT your smartphone or tablet at the iRiS-enabled image
- ENJOY a whole new world of entertainment!
Take photos and share your experiences with friends via Facebook, Twitter or email.
Current Campaigns: Game of Thrones: Conquer the North, CN Tower Edge Walk and Agency Wars
(Keywords: Toronto, Bell Media, HBO Canada, GOT, EdgeWalk, CN Tower, Edge Walk, Stark, Lannister, Baratheon, Tyrell, Targaryen, Greyjoy, Night's Watch, tourism, posters, scan, AR, augmented reality, valar morghulis, all men must die, Season 4)
* updating the available experiences