In recent times India has been developing a high degree of notoriety on the global counterfeit map. It is currently the highest supplier in the world, of both fake medicines and cigarettes, not to mention electronic goods and fashion accessories. This trend is threatening human lives at one extreme, besides ruining the country’s manufacturing reputation. The loss of tax revenue due to fake products is also substantial. In 2011-12, the estimated loss is around Rs 5,000 Crores.
SafeMark is the customer’s first line of defense against the proliferation of fakes. SafeMark provides the customer the right to know.
Did you know that?
• The total sale of fake products in India is likely to touch over Rs 55,000 Crores by 2013?
• Rs 12,000 Crores worth of fake medicines were sold in 2011-12?
• Food products will account for Rs 15,000 Crores of the fake market in 2013?
Counterfeiting is deliberately done by external sources way down the supply chain before it reaches the customer. This is the main reason why the currently used and expensive anti-counterfeiting measures are not very effective.
SafeMark provides manufactures with a unique Safe Code [alphanumeric] to be affixed to every batch of products that comes out of their factories. If a consumer wants to verify the genuineness of a product, all he or she needs to do is to enter the code in the
SafeMark website, or SMS the number to the SafeMark phone number. The response on the genuineness of the product will be received within seconds. So this is an effective way for checking the genuineness of a product.
SafeMark will enroll manufacturers with ISI certificate. In India the ISI mark has always been considered the hallmark of quality-an ISI marked product is a “good” product. SafeMark enhances this goodness by ensuring that when a customer buys a SafeMarked ISI certified product he is automatically buying quality that he can trust.
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