Learn Digital Marketing & SEO

Learn digital marketing step by step, from your first SEO lesson to running a paid ads budget. Short interactive lessons, campaign simulations, a ROAS calculator, daily quizzes and an AI mentor that answers your questions, all in one app built for beginners, students, small business owners and career switchers.

WHAT YOU'LL LEARN
63 courses and 239 lessons, from beginner to advanced:
• SEO: keyword research, on-page SEO, local SEO and advanced SEO
• Search ads: Google Ads search campaigns, PPC, Performance Max and smart bidding
• Social media marketing: Facebook and Instagram Ads Manager, TikTok, LinkedIn B2B
• Email marketing: list building, automation and drip campaigns
• Content marketing and copywriting for digital channels
• Analytics: Google Analytics 4, attribution models and campaign data with SQL
• Conversion rate optimization, landing pages and A/B testing
• Affiliate, influencer, video, podcast and e-commerce marketing
• Growth hacking, retention, customer lifetime value and marketing mix modeling
• AI tools for content and campaigns

PRACTICE LIKE A MARKETER
• Campaign Arena: five simulations. Find the leak in a funnel, split a budget across search, social, email and display, call an A/B test winner, compare four attribution models and climb the search results over twelve weeks.
• Five calculators: ROAS calculator, CAC and LTV, CPM, break-even and budget split. See what a campaign really earns before you spend.
• AI ad copy review: paste your ad, pick the platform and get a score on five points, the issues to fix and two rewritten versions.
• 20 missions in SEO, paid media, email, analytics and experimentation.
• 20 guided analytics projects: short Python scripts you run in the app to work out CTR, CPC and CPM, ROAS, cohort retention, attribution and A/B test results.

A DAILY HABIT THAT STICKS
• Daily quizzes: 5 questions a day with a short explanation for every answer
• Quiz questions you miss come back as review cards at the right time (spaced repetition)
• A cheat sheet with key formulas, frameworks and checklists
• Interview questions with clear model answers
• Streaks, XP, a leaderboard and reminders you control

AI MENTOR
Stuck on a concept inside a lesson? Ask the AI mentor and get a plain-language answer. Free users get 3 AI questions a day, plus one more for watching a short ad.

CERTIFICATE (PRO)
Finish the lessons, pass the final exam and earn a verified certificate you can share on LinkedIn.

FREE AND PRO
Free: the first course in full, a preview of every other lesson, 3 AI questions a day, 3 Arena rounds a day, the ROAS and CAC/LTV calculators, 2 missions, 1 guided project, the daily quiz, review cards and the cheat sheet. The free version shows ads.
Pro: every course and lesson, all missions, projects and calculators, unlimited Arena rounds, saved campaigns, more AI help, the verified certificate and no ads.

WHO IT'S FOR
• Beginners who want a clear start in online ads and SEO
• Students who want extra practice next to their classes
• Small business owners who run their own ads, social media and email
• Career switchers building digital marketing skills for a new role

The app is available in 22 languages.

Google Ads, Google Analytics, Meta, Facebook, Instagram, TikTok and LinkedIn are trademarks of their owners. This app is an independent learning app and is not affiliated with or endorsed by them.

Download Learn Digital Marketing and start your first SEO and ads lesson today.

Recent changes:
• Refreshed look and smoother experience across the app
• Improved translations — lessons and screens in your language

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