Marketing Textbook is a books & reference app developed by Pustaka Dewi.
Download Statistics
Marketing Textbook has been downloaded 74 thousand times. In the last 30 days, the app was downloaded 250 times.
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The app has no ratings yet.
App Information
Marketing Textbook is FREE to download. The APK download size is 45.58 MB. The latest version available is 36.9. The last update was on February 17, 2026.
Technical Requirements
Marketing Textbook requires Android 4.2+ or higher. The app has a content rating of Everyone. The app has been available on Google Play October 2019.
Description
Marketing is the act of facilitating the exchange of a given commodity for goods, services, and/or money to deliver maximum value to the consumer. From a societal point of view, marketing is the link between a society's material requirements and its economic patterns of response. Marketing satisfies these needs and wants through both the exchange processes and building long-term relationships.
Marketing can be viewed as an organizational function and a set of processes for creating, delivering, and communicating value to customers, and managing customer relationships in ways that benefit the organization and its shareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value.
The set of engagements necessary for successful marketing management include capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans.
Table Of Content :
1 Introduction to Marketing 2 Marketing Strategies and Planning 3 The Marketing Environment 4 Consumer Marketing 5 Business-to-Business Marketing 6 Services Marketing 7 Global Marketing 8 Pricing 9 Products 10 Branding and Packaging 11 Marketing Channels 12 Integrated Marketing Communications 13 Advertising and Public Relations 14 Personal Selling and Sales Promotion 15 Social Media Marketing 16 Social Responsibility and Ethics in Marketing 17 Introduction to Nonprofit Marketing
The eBooks app features allows the user to :
Custom Fonts Custom Text Size Themes / Day mode / Night mode Text Highlighting List / Edit / Delete Highlights Handle Internal and External Links Portrait / Landscape Reading Time Left / Pages left In-App Dictionary Media Overlays (Sync text rendering with audio playback) TTS - Text to Speech Support Book Search Add Notes to a Highlight Last Read Position Listener Horizontal reading Distraction Free Reading
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I love this app very well, it's very much better than any other app... Brethren go download it Please make provisions for more test books like Civic and government
★★★★★Samson Banda· Mar 4, 2026
This is the best book containing all marketing information topics, and well explained 📖👍🏻. The notes are summarized which gives the best understanding to students learning marking. 📚🫡
★★★★★Mustech Generator Generator· May 17, 2022
You really did well in this particular app (marketing)
★★☆☆☆Difogou Bethuel· Jul 28, 2020
Thanks for thinking about us and developing an app to help us. I think u should improve in tje effective functioning of the app. Because i instaled it and it only sticks on the second page were there is no information
Google Play Rankings for Marketing Textbook
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Technologies used by Marketing Textbook
Marketing Textbook is requesting 11 permissions and is using 15 libraries.
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