Rule: Money Pet & Budgeting

Turn money into a game! Stop impulse spending & save money with your own pet squirrel.

Rule is the money app built for people who hate traditional budgeting. If you've tried every spreadsheet and financial system out there and nothing sticks, Rule is for you.

DESIGNED TO REDUCE MONEY STRESS:
Whether you struggle to stay organised, constantly overspend, or just find managing money overwhelming, Rule helps transform financial anxiety into confidence.

Rule has been built for:

Money Avoiders: Rule makes checking your finances a fun, rewarding daily ritual.

Impulse Shoppers: We help you create that crucial pause between desire and purchase.

Budget Haters: Finally, a system that works with your natural habits, not against them.

MEET NUTTY, YOUR PET SQUIRREL
Forget overwhelming notifications and complicated spreadsheets. Nutty is your new money buddy: celebrating your wins, cheering you on to save, and never guilt-tripping you over slip-ups. (Though Nutty definitely notices.)

KEEP YOUR FOREST ALIVE
Your spending grows a living forest. Stay on budget and Nutty waters your tree. Overspend, and things get a little... flammable. Every month is a fresh chance to keep your forest green.

WHY YOU'LL LOVE RULE:

FUN BUDGETING:
Simply swipe transactions into 'Needs' and 'Wants'. It's an easy way to track spending and earn rewards for your squirrel without ever touching a spreadsheet.

STOP IMPULSE SPENDING:
Get a quick reality check before you spend. See how potential purchases fit into your budget and make confident decisions. No more post-purchase anxiety.

WATCH YOUR SAVINGS GROW:
Make saving a daily ritual. Nutty cheers you on as you build your Emergency Fund or save for that dream holiday. Small steps lead to big results!

COLLECT CUTE REWARDS:
Reach milestones and unlock limited-edition clothes and accessories for your squirrel. These collectibles are tangible proof of your growing confidence with money.

Say goodbye to money anxiety and hello to your new budgeting buddy!

Download Rule today and turn money management into a game you can actually win.

Rule Finance Ltd is a company in England & Wales, company number 14767395. Rule Finance Ltd is acting as an agent of TrueLayer, who is providing the regulated Account Information Service, and is Authorised and Regulated by the Financial Conduct Authority under the Payment Services Regulations 2017 and the Electronic Money Regulations 2011 (Firm Reference Number: 901096)

Recent changes:
- Your squirrel now sends your daily reminder at a time that suits you.
- Track your bills and subscriptions, and see what’s still due to come out this month. Rolling out gradually.
- Faster swiping, accessibility improvements, and bug fixes.