Scandinavian fashion for men and women

- SELECTED offers timeless yet stylish men and women’s clothes rooted in a contemporary Scandinavian aesthetic.

- Collections feature classics that never go out of style, the best basics, bold trend pieces and on-point accessories to tie your look together.

- Each piece is created with attention to detail, quality and a focus on the latest fashion trends.

- Shop edgy and distinguished Nordic fashion from SELECTED HOMME and FEMME in our handy, easy-to-use app.

Womenswear with a Nordic feel

- Understated elegance, cool but bold silhouettes and timeless pieces inspired by iconic women – that’s SELECTED FEMME.

- You’ll find on-trend clothes with a clean aesthetic that are both modern and timeless – pieces you’ll want to keep for a long time.

- Browse the large selection of dresses, jeans, shirts, shoes, t-shirts and other essentials in quality materials to create your own distinct outfits.

- Find style inspiration for this season’s hottest trends and sophisticated ensembles.

Minimalistic men’s fashion

- SELECTED HOMME presents stylish collections of understated yet fashionable clothes, shoes and accessories for men.

- The collections are designed to fit seamlessly into your existing wardrobe, making it easy to mix-and-match your favourite items with new pieces.

- Shop timeless classics, perfect basics or find that must-have trend piece to complete your seasonal wardrobe.

- You’ll also find sharp suits, classic button shirts and other tailored items for your next special occasion in the online shop.

The latest style advice

- Get style advice on how to wear the latest fashion trends. Our “What to wear” section gives you all the tips and tricks you’ll need for flawless styling.

- Not sure what to wear with that linen suit or how to style a bold print? Use our “Shop the look” feature to find matching items for a complete outfit.

- Browse the newest seasonal clothes and trends for different occasions in the SELECTED HOMME/FEMME style stories.

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Shop anytime, anywhere

- Get the latest Scandinavian trends, no matter where you are.

- Create an account to make your shopping experience even faster and more enjoyable.

- We’ll save your basket for you for a little while, so you can shop at your convenience.

- Mobile shopping for clothes has never been this easy!

Our App

- Now you can shop minimalist Scandinavian clothes for men and women from SELECTED in just one place.

- We recently gave our app a bit of a makeover to make your shopping experience even better.

- You’ll be kept in the loop with all our latest news, newest trends and great shopping opportunities with occasional push notifications.

Recent changes:
Thank you for using our app. With every update we aim to remove bugs, while improving performance and reliability in order to offer you a better shopping experience.

- Some minor improvements and bugfixes

Stay tuned for more updates. Happy shopping!