SHA'DEY Foundation/Lip/Makeup

Find your exact foundation and lipstick shades. Stop guessing.

SHA'DEY is the AI shade finder that matches makeup to your exact skin tone — not a generic quiz, not a filter. Real colour science.

NEW: FOUNDATION MATCHING

One scan, your exact foundation shade. SHA'DEY measures your skin's true colour and matches it directly against professionally measured foundation shades from MAC, Fenty Beauty and Maybelline — with honest match ratings and live prices in Canada and the US. No 40-shade guessing wall. And if we don't have a close match for your tone, we tell you — we never guess. Free for all users.

HOW IT WORKS

Take a selfie with live lighting guidance that helps you capture in the right light. SHA'DEY analyses your skin tone across five facial zones, measures your undertone (warm, cool, neutral or olive), and builds your precise colour profile in seconds.

YOUR MATCHES

Foundation matched directly to your measured skin colour. Plus your top 5 lipstick, liner, gloss, blush and bronzer recommendations ranked by how well they match your skin tone, undertone and depth. Each result shows the shade, brand, finish and real buyer ratings.

WORKS FOR ALL SKIN TONES

Fair skin. Light skin. Medium skin. Brown skin. Deep skin. Rich skin. SHA'DEY covers every skin tone and undertone combination — warm, cool, neutral and olive.

BRANDS YOU LOVE

MAC, Fenty Beauty, Maybelline, NARS, NYX and more. Shop directly from Sephora, Ulta, Boots, Shoppers Drug Mart and Amazon.

MAYA — YOUR AI MAKEUP ARTIST

Unlock your personal shade consultation from Maya, SHA'DEY's AI makeup artist. She explains exactly why each shade works for your skin, how to apply it, and what to pair it with.

KEY FEATURES

NEW: AI foundation shade matching from MAC, Fenty Beauty and Maybelline — free
AI lip shade finder for your exact skin tone
Shade matching for warm, cool, neutral and olive undertones
Best foundation and lipstick for dark skin, brown skin, fair skin and light skin
Live lighting guidance for accurate scans
Shop from Sephora, Ulta, Boots and Amazon
Live pricing in CAD, USD and GBP
No account required
SHA'DEY never stores your photos

Free to download. Available in Canada, United States and United Kingdom.

Find your shade. Own your look.

Recent changes:
- Lighter, Best Match, Deeper — your foundation options side by side, best match in the middle
- One-tap "Did we get your shade right?" after your match, and again once you've worn it
- Foundation reviews from people with your depth
- "Not quite right?" re-scan when your tone looks off
- Clear lighting tips when your photo needs a retake
- Waitlist when we don't have your shade yet
- Your profile, one tap from every screen

Lipstick matching stays free.