SWAN Beauty

The SWAN Beauty App brings a more intelligent, personalized approach to beauty.
Discover curated content, explore premium beauty products, and build a routine designed around your skin, features, and goals. With tools like the Skin Analyzer, plus expert-led education and personalized recommendations, SWAN helps you understand what works—and why.
Designed to work seamlessly on its own or alongside the SWAN Beauty
Mirror, your experience stays connected wherever you are.

Personalized Beauty, Built Around You

- Receive tailored product and ingredient recommendations based on your skin, preferences, and goals
- Build and manage your skincare routine
- Track your skin progress over time

SWAN Labs

- Explore advanced tools designed to bring professional insight, guidance, and precision to your routine
- Scan your skin to unlock detailed, dermatologist-backed results and recommendations
- Explore our growing library of makeup tutorials created and guided by today’s top artists
- Scan to unlock makeup application tips specific to your unique features and face shape

Content, Community, and Creation

- Explore a personalized feed of beauty content, tutorials, and inspiration
- Watch and learn from your favorite creators, experts, and the SWAN community
- Record, edit, and share your own content
- Connect with a devoted beauty community built around education, not comparison

Curated Marketplace

- Shop a curated selection of premium beauty brands
- Discover new products and revisit your favorites in one place
- Explore recommendations informed by your skin, routine, and goals

Connected Mirror Experience

- Sync seamlessly with the SWAN Smart Mirror
- Build routines on mobile and access them on your mirror
- Capture content on your mirror and edit or share it from your phone
- Keep your beauty experience consistent across devices
- Membership

SWAN offers a free experience with additional features available through membership.
With SWAN Membership, unlock access to advanced features including SWAN Labs, enhanced personalization, exclusive content from professionals, and custom guidance across your beauty experience.

Subscriptions are available on a monthly or annual basis.

Ready to get started with SWAN?

Recent changes:
Your all-access pass to beauty expertise
We’re bringing SWAN Beauty Members closer to the professionals shaping beauty today with exclusive educational content, expert techniques, and insider guidance created by SWAN Beauty and our partners.