BeautyIQ

BeautyIQ is your personal makeup assistant: try looks on your own face, find affordable alternatives to prestige products and discover your exact shade in every brand. All free, no sign-up.

VIRTUAL TRY-ON, ON YOUR FACE
• Guided selfie with automatic light, pose and sharpness checks — or start instantly with a demo photo
• 13 curated looks with adjustable intensity: natural, glam, intense
• Before/after and side-by-side comparison in one tap
• Try hair colours too, with shades recommended for your undertone
• Rendering happens entirely on your device: your photo never leaves your phone

FIND THE DUPE
• Search a prestige product and discover drugstore alternatives in the very same colour
• 21,000 shades from 84 brands compared with the CIEDE2000 (ΔE) metric — the industry standard for colour accuracy
• Colour-fidelity badges and estimated savings
• No invented matches: only measured correspondences

CROSS-BRAND SHADE FINDER
• Find your foundation, concealer and lipstick shade from your profile (depth + undertone) or from a shade you already use
• Cross-brand equivalences, so you never miss an online purchase
• Don't know your undertone? The "find your season" quiz guides you in a few steps

BEAUTY HANDBOOK
• 20 sections of practical guidance: undertone, colour correction, application order, finishes, skincare, hair and more
• Content verified against professional sources, with a browsable bibliography
• Guided look in 5 questions for base, palette and staying power
• Available in 7 languages: English, Italian, Spanish, French, German, Romanian, Turkish

PRIVACY FIRST
• No account, no registration
• Try-on photos stay on your device
• The app is free, with no hidden costs

Some product links may earn BeautyIQ a commission, at no extra cost to you.