BehaviorIQ: Cognitive Bias

WHY YOU NEED THIS APP
You think you're making rational decisions. Probably you're not. Your brain uses mental shortcuts that lead you astray every single day: in your finances, relationships, career, health, and beyond.

BehaviorIQ reveals the hidden cognitive biases shaping your choices. Through interactive quizzes and real-world scenarios, you'll learn to spot the mental traps that cost you money, damage your relationships, and cloud your judgment.

WHAT YOU'LL DISCOVER

Money & Finances
Why do you overspend? Why can't you let go of bad investments? Explore loss aversion, mental accounting, the sunk cost fallacy, and other biases that sabotage your financial decisions.

Shopping & Marketing
Retailers manipulate you every day. Learn how anchoring, the decoy effect, and artificial scarcity trick you into buying things you don't need.

Relationships & Social Life
From conformity bias to social proof, discover why you sometimes make choices to fit in rather than stay true to yourself. Understand attribution errors that damage your connections.

Health & Risk
Why do you ignore real dangers but fear unlikely threats? Uncover availability heuristic, optimism bias, and probability neglect that shape how you assess risk.

Thinking & Memory
Your memory lies. Your reasoning misleads you. Explore confirmation bias, hindsight bias, and the illusion of knowledge that distort how you process information.

Work & Career
Sunk cost fallacy keeps you in bad jobs. Overconfidence sabotages negotiations. Learn the biases that hold back your professional growth.

Society & Politics
Understand the group biases and framing effects that polarize opinions and spread misinformation. Think more clearly about the world around you.

HOW IT WORKS
Take interactive quizzes across multiple categories. Each question presents a realistic scenario; no academic jargon, just situations you face in real life. Get instant explanations that reveal the bias at play and teach you how to counteract it.

Track your progress, identify your cognitive blind spots, and watch your decision-making improve over time.

WHAT MAKES BEHAVIORIQ DIFFERENT
No boring lectures. Just engaging quizzes that feel like games but teach you behavioral economics, cognitive psychology, and critical thinking.

Real scenarios from everyday life. Learn concepts that actually matter: anchoring when negotiating salary, loss aversion when investing, confirmation bias when evaluating information.

Personalized insights. See which biases trip you up most and get tailored recommendations to improve your thinking.

WHO THIS IS FOR
- Students learning behavioral economics or cognitive psychology
- Professionals making high-stakes decisions who need better critical thinking
- Managers and leaders wanting to recognize team biases
- Investors looking to improve financial decision-making
- Anyone wanting to understand cognitive biases affecting their life
- Psychology enthusiasts exploring behavioral science
- People seeking personal development through better thinking patterns

START THINKING DIFFERENTLY
Your brain's shortcuts served your ancestors well. But in the modern world of marketing manipulation, financial complexity, and information overload, those same shortcuts can lead you astray.

Learn to recognize cognitive biases. Make better decisions. Outsmart your own brain.

BehaviorIQ is a premium app with monthly and annual subscription options. Annual subscribers save significantly on unlimited access to all content.

PRIVACY & DATA
We don't collect any content data. Your email is stored solely for authentication purposes and is securely protected. We never share your information with third parties for marketing or any other purposes.

LANGUAGE
The app content is currently available in English only. Multi-language support will be available soon.

- Privacy Policy: https://sites.google.com/view/behavioriq/accueil
- Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/