Bias Inc

About BIAS
Behavioural Insights, Architecture & Strategy (BIAS) is a behaviour change company, based out of New Delhi. Our vision is to pioneer behaviour change by rewiring cognitive and other behavioural biases which impact human judgement and decision making.

About the BIAS App
The BIAS app is a tool for us to essentially understand the consumption decisions that our participants make in different day-to-day hypothetical contexts. We aim to achieve this objective with the help of some fascinating (economic) games that will make our users’ experience fun and interactive. We will use the data that we gather for our internal research purposes that would be part of the various studies that we undertake with the aim to understand consumer mindsets and behavior.

What will we do with your data?
The information gathered will be accessible only by our internal investigators and it will be kept in a password-protected folder on our servers. You will not be identified by name in any publications that result from the research that we are pursuing. You may feel free to withdraw from the study that you are participating in at any point in time by just closing the BIAS app.

What’s in it for me?
The BIAS app is not just about collecting data to accomplish our research interests. We are here to also bring to our users’ attention some really exciting cashback deals, discounts and coupons that could become available in the market along the way. Hence, we encourage our users to keep visiting our BIAS app to make the best use of the most relevant offers and discounts.

Consent to Participate
If you want to participate, please click on the agree button, as an indication of your willingness to participate:

I have read and understood the information in this form. Any questions I had have been addressed by the researchers. I have also been informed that I can withdraw from the study at any time. By clicking the agree button, I certify that I am 18 years or above and voluntarily agree to participate in this study.