BIT Milan

The BIT's app is the application for the benchmark event of Italian and international tourism sector for over 40 years.

An advanced ecosystem that puts people, territories, and innovation at the center to build shared value across the entire tourism supply chain and serve as the global platform for a sector capable of connecting operators, travelers, and destinations in a continuous and transformative dialogue. 


BIT’s goal is to promote the development of a tourism supply chain where value is distributed fairly among all stakeholders, focusing on people, territories, and the true sustainability of the entire tourism sector.

Intermediated Tourism Creates Value: BIT is committed to promoting the importance of bundlingtourism services into integrated packages that offer a complete and coherent experience. 

Packages that generate greater value than the sum of their parts, as they respond more effectivelyto current trends: experiential travel, personalization, and perceived quality. 

To create real added value, it is essential to combine high-quality services that attract travelers andensure sustainable margins for intermediaries.

Advisory Board: We rely on a network of professionals who work with us daily to shape a BITproject that meets the needs of the sector and helps it evolve—respecting the skills, roles within the supply chain, territories, and people.