Dipply: Stock Quality & Dips

A cheap stock and a good business are not the same thing. Dipply tells you which one
you are looking at.

Every company gets a quality score from 0 to 100, built from its profitability, its
cash generation, and its debt — and ranked against the companies it actually competes
with, not against the market as a whole. An energy company and a software company top
very different ladders, so Dipply scores them on their own. Banks, insurers and REITs
are left unscored rather than judged by a rubric written for operating businesses.

THREE QUESTIONS, THREE SCREENS

* QUALITY — Is this a business worth owning? Margins, cash flow, and leverage, scored
against its industry, with plain-language flags for the things that should give you
pause: a dividend larger than the cash flow behind it, years of negative free cash
flow, debt that the balance sheet cannot carry. The card names the industry it was
ranked against and the year of the filings it read, and says when the same company
looks different measured against the whole market.

* VALUATION — Is it cheap right now? The multiples that matter, each one explained on
tap, measured against the company's own history rather than a rule of thumb — and the
price read against what the company is expected to earn next, not only what it already
earned.

* TIMING — Has it actually dipped? The Dip Score, a 0-100 reading of how far a stock is
trading below its own trend, with a heads-up when an earnings report is days away or
has just landed.

WHAT ELSE IS IN HERE

* ALERTS — Dipply checks after the market closes and tells you when a stock has dipped,
so a dip does not depend on you remembering to look. Alerts on market-wide dips are
free. Premium adds the stocks on your own watchlist, at a level you set. Tap an alert
and it opens the stock it names.

* TODAY'S DIPS AND SPIKES — The stocks that moved, with the business behind each move
named, and filterable down to the ones that pass on quality.

* WATCHLIST — Keep the companies you are following in one place, with their scores.

* FINANCIALS — Revenue, earnings, cash flow, dividends, and share count, charted over
the years, so you can see the direction rather than one quarter's headline.

* SEARCH — Any listed company, in a couple of taps.

DIPPLY PREMIUM

The free version gives you the full analysis on any company you look up. Premium adds
an unlimited watchlist, alerts on the stocks in it, the complete dip and spike lists
rather than the first ten, quality filtering on both lists, and removes ads.

Dipply is a research tool, not an advisor. Nothing in the app is investment advice, and
a score is a starting point for your own work rather than a substitute for it.


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