EXE - Sport & Coach

EXE brings coaches and athletes together in one place: smart programs, guided execution, progress tracking and an active community.

— FOR ATHLETES —

• Adaptive programs
Your sessions adjust to your readiness, sleep and progression. EXE suggests the optimal load on every set, detects PRs and adapts the rest of your cycle.

• Guided gym sessions
Background-resilient timers, screen kept awake, per-set RPE and rest, exercise briefing. Multiple execution types (straight sets, pyramids, drop sets, EMOM, AMRAP, circuits…).

• Progress tracking
Per-exercise weight, volume and reps charts. Automatic PR detection, 1RM estimation (Epley), progression suggestions (load to increase, hold or deload).

• Full nutrition
Log your meals in a few taps, search 3,500+ foods from the CIQUAL database, build your own recipes (with AI macro estimation). Calorie goals (Mifflin-St Jeor), hydration tracking and a 30-day nutrition progress tracker (adherence, calories, charts).

• Your program, your tweaks
Follow your coach's program and personalize it whenever you want: spin off your own editable copy without losing the tracking, or swap an exercise on the fly. Your coach sees your adaptations and your adherence — trust both ways.

• Insights & wellness
Plateau detection, missed sessions, persistent fatigue. Daily check-in (sleep, fatigue, goals) on a dedicated screen, decoupled from your program — log even without an active plan.

• Personal AI coach
Ask a question, request an adjustment, generate a workout or add meals to your plan — the agent understands your context and acts. Rich cards (form check, workout summary, nutrition summary with one-tap add), confirmation buttons, Markdown rendering.

• Apple Health
Sleep, heart rate, steps and calories sync. Your sessions can be saved back to Apple Health.

• Community & challenges
Posts, comments, likes, chat with your coach. Community challenges (volume, sessions, streak, PR) with leaderboards.

— FOR COACHES —

• Smart client dashboard
Per-client health score (5 components), automatic alerts (inactive, program ending, performance drop, fatigue detected), quick actions.

• Program builder
Visual builder, nested blocks, edit mode. Exercise catalog with muscle/equipment filters. Client instance editor on a calendar-aligned grid (each day on its real date) + access badge in the header.

• Athlete transparency
See your clients' exercise substitutions and their adherence session by session. Get alerted when a client personalizes your program: stay in the loop even when the athlete adapts.

• Coach AI assistant
Generate a program, adjust a client, send a message — address a client by name right in the chat. The agent knows each client's status.

• Sales and monetization
Paid programs via Stripe, sliding commission (15% Starter → 0% Premium), client invitations, custom branding on Pro+ plans. Automatic payouts to your bank account every 7 days via Stripe — the platform absorbs the fees.

• PDF reports
White-label client reports: health score, performance, training patterns, top exercises, body tracking.

• Business Intelligence (Premium)
Client LTV, churn risk scoring, revenue forecasting, per-program performance.

— ACCESS —

The mobile app is free. Athletes: full access, with an optional Premium via in-app subscription. Coaches: manage your clients day to day; coach plans (Starter/Pro/Premium) are purchased and managed on the web portal — no coach subscription inside the mobile app.

— PRIVACY —

No ads, no advertising tracking. Our only measurement is first-party product analytics (EU-hosted) to improve the app — no reselling, no data brokers. Your data stays yours.

Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/