Heel: Dog Behavior Fixer

Heel fixes dog behavior problems the force-free way. No choke chains, no shock collars, no "dominance" nonsense. Just calm, science-backed plans that actually work.

Most dog apps hand you a generic course. Heel is different. Tell us what is going wrong right now, and we build a plan tailored to your dog in about a minute.

HOW IT WORKS
- Tell us the problem: barking, leash pulling, nipping, potty accidents, and more.
- Get a personalized 21-day plan in three guided phases: fix it, proof it under real distractions, then lock it in for good. Built for your dog's age, breed, and home.
- Spend a few calm minutes a day and watch the change.
- Check in daily to see if it is actually working.

ASK THE TRAINER, ANYTIME
Stuck between steps? Ask Heel's AI coach any question about your dog and get a calm, force-free answer in seconds.

FORCE-FREE, ALWAYS
Every plan uses positive reinforcement and modern behavior science. We will never tell you to hurt, scare, or "alpha roll" your dog. Kind training is effective training.

SAFETY FIRST
Some problems need a real professional. If you describe something dangerous, like a bite that breaks skin or true aggression, Heel tells you honestly and points you to a credentialed expert instead of a risky DIY plan.

WHAT YOU GET
- Personalized 21-day fix plans for everyday problems
- An AI "Ask the trainer" coach for in-the-moment questions
- Right-now SOS help when something is happening
- Daily check-ins and a clear "is it working?" trend
- Maintenance mode that keeps fixed behavior from creeping back
- A warm, calm experience made for stressed owners

Heel uses AI to generate your plans and coach replies from the details you share. We tell you and ask your permission before anything is sent, and your information is never used to train AI models or sold.

Heel is for the dog owner who is frustrated, a little overwhelmed, and just wants something that works without hurting their dog. Let us fix it together.

Heel provides general educational training guidance and is not a substitute for veterinary or professional behavior advice.

SUBSCRIPTION
Heel offers an auto-renewing subscription: Annual $59.99/year (with a 7-day free trial) or Monthly $19.99/month. Payment is charged to your Apple Account at confirmation of purchase. Your subscription automatically renews unless turned off at least 24 hours before the end of the current period. Manage or cancel anytime in your Apple Account settings. Any unused portion of a free trial is forfeited when you purchase a subscription.
Terms of Use: https://dog-whippet-aa5.notion.site/Heel-Terms-of-Service-38de055e37178049a782d4cbfe595b4e
Privacy Policy: https://dog-whippet-aa5.notion.site/Heel-Privacy-Policy-38de055e371780b98d19f4c33e51625b