IAMMI

Turn everyday routines into powerful practices that feed your mind and skin.

Designed to be used during your skincare routine, the IAMMI app helps you feel confident and capable - on the inside and out - in just five minutes a day.

MY DAILY PRACTICE
Select from a range of Life Bites, which are linked to how you've answered My Story. Each Life Bite is a 2-4 minute piece of audio designed to be listened to during your skincare routine. Life Bites are inspiring stories, wisdom and advice shared by experts and those who have life lessons to teach others.

Each Life Bite begins with the IAMMI intention, based on Dr. Lucy Hone’s theory of resilience. Again drawing on CBT, this is both a grounding moment of peace and a daily affirmation.

MY SKIN
Check in to identify your skin health and goals. You’re served tailored Skinsights (expert-penned recommendations and insights) based on this info. My Skin also lets you snap, note and compare pictures to track your skin’s progress.

MY STORY
In this cognitive behavioural therapy (CBT)-inspired technique, identify how you’re currently feeling, set intentions for how you want to feel, and determine what areas of life you want to feel more in control of.