Ignite 66: Build a Habit

You start motivated. Then motivation fades.

That's usually when habits fall apart.

Ignite 66 is built for that moment.

Choose a habit you want to build. Tie it to a specific moment in your day. Then, every day, Ignite gives you one simple cue — so you don't have to negotiate with yourself about whether you'll start.


3 MINUTES A DAY. 66 DAYS.

Every day, one minimalist ritual:
- One cue, at the same time
- A short anchoring phase
- 2 minutes to start your action, with no visible countdown
The goal isn't to get everything done in 2 minutes.

The goal is to make starting feel more natural, day after day.


WHY 66 DAYS?

Research by Phillippa Lally and her colleagues at University College London studied how repeated behaviors gradually become more automatic.
In their study, the modeled median time to reach a high level of automaticity was 66 days, with significant variation between people and behaviors.
Ignite 66 turns this idea into a simple program: repeat the same daily cue until starting requires less effort.


NOT ANOTHER HABIT TRACKER

Ignite 66 isn't designed to keep you coming back to the app.
No streaks to protect.
No badges to collect.
No scores to improve.
No confetti.
No guilt-inducing notifications.

Missed a day?
Simply continue tomorrow. One missed day doesn't mean starting over.


ONE CUE. ONE ACTION.

Most of the time, Ignite stays quiet.
At your chosen time, your cue arrives.
1. Open Ignite.
2. Follow your ritual.
3. Start.
That's it.


FOR PEOPLE TIRED OF STARTING OVER

Exercise. Read. Write. Meditate. Study. Work on a project.
Ignite 66 is for people who know what they want to do, but don't want to rely on how motivated they happen to feel that day.
Less motivation.
Less negotiation.
More repetition.
Until starting feels natural.


ACCESS

One complete 66-day program.
One-time purchase. No subscription.

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Scientific reference: Lally P., van Jaarsveld C.H.M., Potts H.W.W. & Wardle J. (2010). How are habits formed: Modelling habit formation in the real world. European Journal of Social Psychology, 40(6), 998–1009.