Joy: Baby & Parenting Experts

Joy is a parenting app built around real human experts you can actually talk to. A real lactation consultant, a real sleep specialist, a real parent coach are available every hour of every day to answer your question with your baby's name and your specific situation in mind.

Joy has real certified experts who are there with you at 3am when your baby won't stop crying. Joy is built for the moments when you're wondering if cluster feeding is normal, or whether your baby's poop is the wrong color, or why no one warned you about the four month sleep regression. Answers when you don't know if something is wrong or if this is just what it is all supposed to feel like.

24/7 access to certified parenting experts
Type your question into the app and a real human expert responds within minutes. Lactation consultants for feeding. Sleep specialists for the regression you weren't warned about. Parent coaches for everything else. They've seen every question you have. They're not going to judge you for asking.

A baby tracker that actually helps you understand what's happening
Log feeds, sleep, diapers in seconds. Spot patterns you couldn't see on your own and share with your pediatrician. Most parents say the moment they realized ""oh, my baby IS getting enough"" was the moment they could finally breathe again. Our team of experts can review your tracker history before or during any conversation so you're not starting from scratch.

Hundreds of expert written articles for every stage
A library of articles and videos for whatever stage you're in right now. Newborn sleep. Cluster feeding. Starting solids. The 4 month sleep regression. Toddler tantrums. Potty training. Preschool transitions. Written by certified specialists, not scraped from the internet.

Member discounts from brands parents actually trust
Member offers on the stuff you're going to buy anyway including diapers, wipes, gear, sleep sacks, and home essentials. From brands we actually use ourselves. All items are curated by parents, for parents.

What parents are saying
"I can sleep again. That's what Joy gave me. I asked Sandra at 2:37am and she texted back in three minutes and walked me through it."

"I got told 'your baby is okay' by a real human and I think that's the sentence I'd been waiting for since I left the hospital."

"The lactation consultant alone would cost $300 an hour. I get unlimited access for $12 a month."

"I texted them about my toddler's tantrum and got a real answer from a real person who'd seen it before. That's it. That's what I'd been missing."

Frequently asked questions

- Are these real human experts or AI?
Both options are available to you. We have real humans and AI support trained on our expert certified parent coaches, IBCLC lactation consultants, and sleep specialists. AI is used to surface relevant content, never to replace expert advice. You can use either depending on your needs.

- How fast do experts respond?
Most messages are answered in under 10 minutes, day or night.

- Is Joy only for newborns?
No. We're with you from pregnancy through preschool. Newborn, infant, toddler, big kid. We don't go anywhere when your baby gets older.

- How much does Joy cost?
Pricing is shown clearly in the app. New members get a free trial.

- Can I cancel anytime?
Yes. Cancel in 30 seconds inside the app. No phone calls, no friction.

We're parents. We built this because we needed it. Backed by certified experts. Trusted by tens of thousands of families.

Questions? support@joy.co
Privacy: joy.co/privacy-policy
Terms: joy.co/terms-of-service