Keep Relationships & Friends

Build deeper friendships without letting life get in the way.

Keep is a relationship manager for real life. It helps you remember what matters, stay in touch consistently, and show up for the people you care about. Think of it as your personal coach for meaningful bonds.

Life gets busy. Friendships don't have to fade.

KEY BENEFITS

• Never miss birthdays, big moments, or the little details that make people feel seen
• Get friendly nudges when it's been too long since you reached out
• Keep notes, gift ideas, and conversation topics in one calm, organized place
• Focus on quality over quantity—turn acquaintances into true friends

THE KEEP PROMISE

Keep Your Relationships Thriving
Experience the joy of strong, flourishing connections with people who matter.

Keep What's Important
Gain peace of mind knowing you're actively nurturing those who enrich your life.

Keep Growing Together
Build a supportive network for life's journey—and watch your friendships deepen.

NOT A SALESY PERSONAL CRM

Keep isn't about networking ROI or tracking "touchpoints." It's a human way to care for your friends. Quality over quantity. Depth over breadth.

FEATURES

SMART REMINDERS
Go beyond birthdays. Set important dates, track last contact, and get timely nudges to check in. Get tailored, actionable ideas for each person—no more missed birthdays or forgotten friends.

SCIENCE-BASED CIRCLES (DUNBAR-INSPIRED)
Organize people by closeness so your attention goes where it matters most:
• Intimate (5) — Your closest confidants
• Personal (15) — Close friends you trust deeply
• Social (50) — Friends you enjoy spending time with
• Public (150) — Acquaintances and wider network

DETAILED FRIEND PROFILES
Everything you want to remember, in one place:
• Birthdays and key dates
• Last contacted
• Notes and memories
• Interests and conversation topics
• Gift ideas for special occasions

RELATIONSHIP HEALTH DASHBOARD
See your interaction history and vital relationship data at a glance. Know which friendships are thriving and which need attention—so you can rebalance before weeks turn into months.

HOW IT WORKS

1. Add friends — Import from Contacts or add manually
2. Organize into circles — Sort by closeness based on Dunbar's research
3. Start building relationships — Show up with small, consistent check-ins

THE CORE IDEA

If you show up for people, they will show up for you.

Being a better friend doesn't just help others—it helps you feel less lonely and more fulfilled in life. We kept forgetting birthdays, important moments, and the small details that matter most. Not because we didn't care—we cared deeply. But life got busy and the little things slipped through the cracks.

So we built Keep.

PRIVACY FIRST

Your relationships are personal. Keep does not sell your data, and your friend info stays private. Your friendships stay between you and your friends—exactly where they belong.

Download Keep and start with the 5 people you care about most. Show up consistently—and watch your friendships grow.

Terms of use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/