Laces: Community for Athletes

LACES is where athletes turn their community into real income while building a personal brand that lasts.
You may have seen LACES worn by professional athletes across every major league. What makes LACES different is how the brand is built. It is created with athletes and continues to grow by investing back into them.
Build Your Brand
LACES NIL opportunities are non exclusive so you stay in control of your future. Inside the app, athletes learn how to grow their social presence, understand brand partnerships, and create content that opens more opportunities beyond LACES. You will find education, guidance from creatives and industry professionals, and tools built to help you level up as both an athlete and a brand.
Earn Revenue
The LACES app gives athletes access to NIL through a commission based system designed for consistency. Members earn by promoting products they believe in and unlock exclusive product drops, giveaways, and the LACES Athlete Fund, which rewards athletes who actively participate and help grow the community.
Connect with Community
LACES is home to one of the fastest-growing and most supportive NIL communities. Meet athletes from around the world who are building alongside you, sharing opportunities, and growing together.
Get Started
Download the app and complete your application to join the waitlist.
Applicants must be active athletes and meet program requirements to be accepted.