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App Store Apps > Health & Fitness > Lose It! – Calorie Counter
Lose It! – Calorie Counter icon

Lose It! – Calorie Counter

by FitNow · Health & Fitness · Free
On the App Store since before 2010 · Data updated 2026-10-17
App Store

Lose It! – Calorie Counter is made and published by FitNow. AppBrain is an independent app data site and isn't affiliated with FitNow. The app name, icon, screenshots and description belong to FitNow and are shown as published on the App Store.

AppBrain's verdict

EstablishedLoved by users
Best rank
#15
Top Grossing, Canada
Rating on App Store
4.77
781,281 ratings
Last updated
October 14, 2026

Users love it: 4.8 stars from 781,281 ratings. Its best ranking is #15 in Top Grossing, Health & Fitness in Canada.

Rankings

App Store top charts
Highest rank
#15
Chart
Top Grossing
Health & Fitness
Country
Canada

App Store Rankings for Lose It! – Calorie Counter

Top rankings

Rank Country Category List
21 United States Health & Fitness Top Grossing
15 Canada Health & Fitness Top Grossing
21 Iran Health & Fitness Top Grossing
70 United States Health & Fitness Top Free
25 Indonesia Health & Fitness Top Grossing
39 United Kingdom Health & Fitness Top Grossing
83 Canada Health & Fitness Top Free
47 Australia Health & Fitness Top Grossing
49 Switzerland Health & Fitness Top Grossing
51 Finland Health & Fitness Top Grossing

Ranking history in United States

Competitors

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Also available on Google Play

Calorie Counter by Lose It! icon Calorie Counter by Lose It!
FitNow, Inc.
4.6
Free
10,000,000+

Releases

Updates seen on the App Store
Version
18.5.600
Launched
before 2010

No changelog data

User feedback

Ratings and reviews on the App Store

Comments on Lose It! – Calorie Counter for iOS

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Technology

Found in the app by AppBrain
Price
Free
App size
219.1 MB
Content rating
High

Technologies used by Lose It! – Calorie Counter

About the app and developer

About Lose It! – Calorie Counter

Lose It! – Calorie Counter is a health & fitness app developed by FitNow.

What is the rating of Lose It! – Calorie Counter?

Lose It! – Calorie Counter is rated 4.77 out of 5 stars, based on 780 thousand ratings.

Is Lose It! – Calorie Counter free?

Lose It! – Calorie Counter is free. The app size is 219.08 MB. The latest version available is 18.5.600. The last update was on October 14, 2026.

What are the requirements for Lose It! – Calorie Counter?

The app has a content rating of High Maturity. The app has been available on the App Store since before 2010.

Developer information for FitNow

FitNow

Address:

Share Lose It! – Calorie Counter

Store listing

By FitNow, from the App Store
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Screenshots by FitNow, from the the App Store listing
Description by FitNow Written by the developer, not by AppBrain. Click to read.
Lose It! Is your personal calorie counter, diet planner, nutrition-focused food tracker and weight loss progress tracking app that helps you build healthy eating habits, stick to your diet program and reach your weight loss goals! Set your weight loss goal, get a personalized calorie budget, and track the food you eat, exercise, nutrients, macros, protein, carbs, and progress all in one place.

We’re more than just a free calorie tracker. Complete your profile, and we’ll calculate a personalized daily calorie budget and weight loss schedule. Easily log and track your food, weight, activity, nutrition intake, macros, net calories, and intermittent fasting schedule—all in one place. Learn more about your nutrition needs, set achievable goals, manage your daily nutrition, and celebrate your progress with a personalized weight loss guide that helps you stay on track.

SIMPLIFY YOUR WEIGHT LOSS JOURNEY
Lose It! makes weight loss manageable using the proven principles of calorie counting, calorie deficit, diet tracking and nutrition awareness. Set your weight targets, log healthy meals, discover nutrient dense foods to eat, and track nutrients to build healthier eating habits.

NEW—GLP-1 SUPPORT
Log your medication, view estimated GLP-1 levels, and see how each phase may align with your hunger and eating habits—all alongside your nutrition, weight, and activity tracking.

AI VOICE & PHOTO MEAL LOGGING
Quickly and accurately log healthy meals using your voice or a photo. Just speak into your phone or tap the camera icon to track food and count calories in seconds. Snap a photo, log a meal and simplify your nutrition and weight loss journey!

LOSE IT! FREE BASIC FEATURES
• Calorie Tracking – Utilize the calorie counter to make it easy to track meals and exercise and chart the data, directly from your phone
• Weight Loss Plan – Build a weight loss plan based on your unique body composition, activity level and habits
• Community Support – Add your friends and join support groups to stay motivated

PREMIUM PLAN FEATURES
• Photo Meal Logging – Log meals by taking a picture
• AI Voice – Say “I had 2 eggs, toast with butter and jam” to log your meal
• Barcode Scanner – Scan food barcodes or search our database of items and recipes
• Advanced Tracking – Track macronutrients like protein, carbs, fat, sugar; as well as nutrition, vitamins, minerals, and other health goals and metrics, including blood pressure, glucose, cholesterol, body measurements, sleep cycles and more
• Intermittent Fasting - Set your fasting plan and track your fasts where you track your food
• Meal Planning & Targets – meal targets help you calculate suggested nutritional content including macro, carb, protein and overall calorie intake.
• Weight Loss Diet Plans – Identify what meals, fruits, lean meats, grains, and recipes are hindering or helping your weight loss progress.
• Fitness App Syncs – connect fitness trackers, workout apps, and devices like Fitbit, Misfit, Garmin, Withings scales, Google Fit, Healthkit, and more to maximize your weight loss, gain or maintenance goals

Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more.

Lose It! has helped over 57 million users lose more than 150 million pounds. With a global food database of 56+ million items and recipes, tracking what you eat is simple and accurate. Choose from over 25 health goals and start seeing results in just three days of consistent tracking.

The Premium subscription purchase will be charged to your iTunes account. The yearly subscription will automatically renew unless the auto-renew is turned off at least 24 hours before the subscription period ends. Your premium subscription auto-renew can be turned off or managed in your iTunes account settings. Any unused portion of the free trial is forfeited after purchase.
--
Full terms:
http://loseit.com/terms
Official page on the App Store Also on Google Play
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