Mimir

Introducing Mimir, the pioneering sport psychology app designed to assess the psychological climate of your team or group. With its high-frequency, low-burden data collection approach, this app offers coaches invaluable insights into the hidden psychological dynamics of their team, empowering them to optimise performance effectively.

The Team Climate is created from player perceptions of the psychological factors influencing performance in the sport environment. Team Climate identifies positive and negative performance influences from both internal (self) and external (social) sources. Team Climate has a high frequency collection rate due to it being affected by time, situation, and case. All data is anonymised to help create a continuous feedback loop.

Wellness is the act of practising lifestyle behaviours on a daily basis to attain better sporting performance outcomes.

Wellness Insights help you understand your teams performance through real-time analysis of player wellness. Insights show changes in key performance indicators providing coaches with the power to improve performance.

Unlock the Power of Team Psychology with Mimir

Mimir is a cutting-edge digital tool designed to transform team dynamics through the lens of psychology. Built for athletes, coaches, and high-performance teams, Mimir empowers self-awareness, strengthens communication, and enhances group cohesion—on and off the field.

For Players:

Mimir offers personalised insights into your unique psychological profile, helping you understand your communication style, mindset, and role within the team. Discover your strengths, uncover blind spots, and elevate your performance with data-driven self-awareness.

For Coaches:

Gain a 360° view of your team’s psychological makeup. Mimir reveals how each player best receives feedback, what motivates them, and how they naturally interact with others. From one-on-one coaching to managing full squads, you'll communicate more effectively and lead with precision.

Team Optimisation Tools:

View psychological overviews of offensive or defensive units to assess group dynamics

Identify potential friction points and communication breakdowns before they affect performance

Spot gaps in cohesion or role overlap across the entire team

Strategically group players based on personality compatibility


Whether you're preparing for game day or building long-term culture, Mimir is your competitive edge in team psychology. Because great teams aren’t just made—they’re understood.

Every Voice gives coaches a clearer picture of what their players are really experiencing by turning anonymous team feedback into concise, actionable insights.

Coaches can ask their squad a focused question, invite players to respond confidentially, and receive an AI-generated summary of the key themes once the response window closes.

Rather than relying on the loudest voices in the room, Every Voice helps surface the collective perspective of the team in a balanced and coach-friendly format.

Powered by Lumen AI, Every Voice draws intelligently on the team’s wider digital profile, including personality information, psychological climate data, and perceived wellness trends, to help coaches better understand the context behind player feedback and identify the most meaningful areas for action.

Each report provides:
- Clear, high-priority coaching insights based on anonymous player responses
- A confidence indicator to show how strongly the findings represent the group
- Response completion data to support interpretation
- Neutral, psychologically safe language designed to promote reflection, not blame
- Secure historical reports stored for future review
- Every Voice helps coaches listen better, understand more, and act with greater confidence.