MyRubaroo

Companies have struggled to reach well designed communications to Healthcare Professionals (HCPs) through conventional means for a variety of reasons. The real world field person carries carefully crafted brand communication to the doctor to be delivered orally, however there is no way to know if it has been delivered, even if it was delivered, there is no way to know if it was correctly delivered and with the right emphasis, even so, we still don’t know if the HCP has listened to it and even if he has listened, whether he has grasped the brand message, and more importantly, we don’t know what is the response of the HCP to the exposed communication.

MyRubaroo – Consent Makes The Difference
This is what makes MyRubaroo different. Doctors have signed up on the MyRubaroo platform of their own will and have consented to receive communication from companies in multiple formats and have agreed to give feedback on the communication. So a company can now be sure that the HCP has received, read and understood the message. All these in a compliant way. MyRubaroo will help augment field force efforts of companies targeting HCPs and help build their brands more effectively.

Advantages of MyRubaroo
1) The unique App serves as a bridge between companies and HCPs, especially Doctors.
2) No worry of mispronunciation of medical terms, lack of English fluency or understanding by company field force
3) Brand communication exposure on MyRubaroo is focused and can be executed at a fraction of regular campaign cost.
4) Guaranteed delivery in any format
5) Real-time feedback that HCP has received the message
6) Real-time feedback on the comprehension on the brand message by the HCP
7) No compromise in quality of delivery
8) No limit on frequency. Blitz campaigns can be executed anytime.
9) Brand messages can be changed whenever needed
10) No need of training when brand messages are changed