Obi by Dr. Sterling

Pregnancy support that actually meets you where you are.

Pregnancy comes with endless questions, 3am worries, and a healthcare system that wasn't built to give you the time or answers you deserve. Obi was created by board-certified ObGyn Dr. Noa Sterling to change that.

As both an OB and a mom, Dr. Sterling experienced firsthand the gap between what women need during pregnancy and what they actually get. Every part of Obi is designed to fill that gap — so you feel informed, supported, and cared for at every stage.

Because good pregnancy support shouldn't just sound reassuring. It should actually help.

Inside the app, you'll get:

Ask Obi — Your ObGyn-Powered AI Stop Googling. Ask Obi instead. Get trusted, evidence-based answers to your real pregnancy questions — any time of day or night — grounded in Dr. Sterling's clinical expertise. Whether you're wondering if your symptoms are normal or navigating a hard decision, support is always within reach.

Weekly, Personalized Pregnancy Content Access hundreds of expert articles, videos, and bite-sized education tailored to exactly where you are in your journey. From TTC through postpartum, the right information arrives exactly when you need it — no searching required.

WellBeing Tools Built for the Pregnant Brain Neuroscience-backed mindfulness tools designed to stop worry spirals before they start. Simple, calming, and actually usable at 2am.

Community You'll Actually Want to Be Part Of Connect with a private community of science-minded women who get it. Ask questions, share experiences, and find your people — no judgment, just honest pregnancy conversation.

Built for Every Stage TTC, pregnancy, postpartum, or navigating loss — Obi meets you where you are, with content and support that evolves with your journey.

Obi users report:

96% feel more confident in their pregnancy decisions

93% say Obi's AI reduced their anxiety

89% use Dr. Sterling's WellBeing tools daily

SUBSCRIPTION PRICING AND TERMS

Try Obi free for 7 days. After your trial, choose the plan that works for you — monthly or annual — both of which give you full access to all app features and content for the duration of your active subscription.

Payment will be charged to your account at the end of your free trial. Subscriptions automatically renew unless canceled at least 24 hours before the end of the current period. You may manage or cancel your subscription at any time in your Account Settings.

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