Phocus Mobile

“Hasselblad Natural Noise Reduction” is the first noise reduction model that can run locally on mobile, perfectly preserving Hasselblad's natural tones and image details, and noise reduction of 100 million pixel RAW images can be completed in about 15 seconds, further unlocking the potential of Hasselblad's images.

When viewed on an HDR-capable iPhone or iPad, photos shot with the Hasselblad cameras truly come to life in Phocus Mobile — revealing the stunning light and shadow details and rich color gradations enabled by HNCS HDR.

Expanding the possibilities of the Hasselblad workflow, Phocus Mobile takes the image editing process to a new, portable level. Enabling the traveling or studio photographer to have a quicker, more seamless workflow.

Phocus Mobile can render natural and true colors to the greatest extent, taking full advantage of the Hasselblad Natural Color Solution (HNCS).

The following functionality is supported:

- Brand-new HNCS HDR image display, editing, and export experience
- Full quality raw editing powered by HNCS engine
- Support multi-format download (RAW/JPG/HEIF)
- Supports generating TIFF for cross-platform quality lossless editing
- Download or delete images from camera
- Camera control of capture parameters
- Supports generating full or medium size JPEG

Compatible Camera Models [USB or Wi-Fi]:
-X2D II 100C*
-CFV 100C*
-X2D 100C*
-X1D II 50C
-CFV II 50C

*Only Chinese and English are supported within the app

This app is only compatible with iOS and iPadOS. To use it on Mac devices, please download Phocus for Mac from the official Hasselblad website.

For X1D/H system cameras, please download Phocus for X1D/H system from the App Store.