Prettier: Aesthetic Camera

It reads the scene before you even shoot.

Prettier is an aesthetic camera that recognizes portraits, landscapes, sunsets, and backlight, then captures each moment at its prettiest. No complicated editing — choose a look for the moment, press the shutter, and your photos, Live Photos, and videos come out with vintage, film, and cinematic moods.

■ 88 signature looks
Whatever the moment, there's a look made for it.
• Cities — Bangkok · Paris · London · Tokyo · Seoul… 20 in all: shoot in the colors of the city you're in
• Portraits — Main Character: glowing skin, calmer backgrounds. Today's main character is you
• Film portraits — Peachy · Pastel: from warm peachy skin to bright airy pastel, faces the way film remembered them
• Food — Nom Nom: warmer tones that make every dish look tastier
• Cloudy days — Sunnier Side: bright, airy shots even under gray skies
• Backlight — Counter Light: brings faces back from the shadows
• Night — Night Owl: crisp city lights, clean dark tones
• Sky — Sky Gazer: deeper blues, sharper clouds
• Travel — Tropics · Surfer · Tree Hugger: beaches and getaways in their most vivid colors
• Summer — Summer Break · That Summer: dazzling midsummer film colors and faded blue-green summer air
• Street snaps — Street: the mood of the city, bold contrast and restrained color
• iPhone nostalgia — iPhone SE · iPhone 6S · iPhone XS: yellow retro, cool pink matte, and soft selfie moods from older phone cameras
• Memories — Memory Lane · Instant · Toy Camera · Date Stamp · VHS '90s · Camcorder Diary · Y2K Digicam: faded film, instant prints, camcorders and digicams — just like you remember
• Cinematic — Cinema Film · Hollywood · Movie Scene · Quiet Cinema · Broken Light · Rainy Day · Dim Room: everyday moments, straight out of a movie
• Film mood — Prettier · Priceless · Film Chrome · Soft Film · Daydream · Squint · Old Album · City Walk · Vivid · B&W Feels · Crisp Day · Calm Day · Cool Film · Watercolor · Youth Film: the deep, soft colors only film can give, each with its own mood
• Portrait lighting — Reflector · Flash · Shadow Eraser
• Bright & airy — Bloom · Vanilla · Tidy Room · Clear Morning · Lemon Cream: as fresh and open as a sunlit room
• Sunset — Golden Hour
• Film looks — Butter Film · Gold
• Fun effects — Fisheye · Pixel Art · Pixel& Me · Pixel& Friends · Ghost& Me · Ghost& Friends · Symbol · Emoji · Emoji Mask

■ Smart auto-adjust
Your filter reads the scene. Prettier recognizes portraits, landscapes, sunsets, and backlight, then fine-tunes the look to fit that exact moment. The same look, always at its best.

■ Real-time filter camera
See it before you shoot it. Frame your shot with the look applied live — press the shutter, and what you see is what gets saved.

■ Photos, Live Photos, and videos
Apply the same look to photos, Live Photos, and videos. Keep your whole feed in one consistent color.

■ Your originals stay safe
Editing never destroys the original. Undo anytime, so edit without hesitation. Fully compatible with "Revert to Original" in the Photos app.

[Subscription & purchase details]
• Premium is available as a Monthly Premium (1 month) or Yearly Premium (1 year) auto-renewable subscription, or as a one-time Lifetime purchase.
• Payment is charged to your Apple Account at confirmation of purchase. Subscriptions renew automatically unless canceled at least 24 hours before the end of the current period.
• You can manage or cancel your subscription anytime in Settings > Apple Account > Subscriptions.
• Lifetime is a one-time purchase, not a subscription — it never renews.

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Even an ordinary day becomes your best shot — with Prettier.

Point. Shoot. Pretty.