PureLens

Turn your photos and videos into better, more polished content with PureLens.

PureLens is an all-in-one creative studio for photo, video, and audio, combining smart enhancement with professional editing tools in a clean and simple experience — with on-device processing designed with privacy in mind.

Smart Video Enhancement
Choose a video and let PureLens analyze it and recommend improvements for lighting, color, clarity, and stabilization. Preview the result before export with Before / After comparison and full-screen preview.

Social Boost 2.0
Analyze how ready your photos and videos are for TikTok and Reels, identify issues that may affect content quality, preview recommended fixes, and see how much your readiness score improves.

Photo Enhancement
Improve lighting, clarity, contrast, and detail with smart tools designed for natural, fast results.

Complete Video Studio
Edit video in a streamlined workspace with tools for trimming, speed, motion, audio, color, LUTs, and intelligent enhancement.

Color & LOG
For creators and advanced users, PureLens includes professional color tools such as:
Auto Color
Curves
HSL
Color Wheels
Scopes
LUTs
and LOG workflows.

Audio Studio
Edit voice, music, and audio levels, and manage your sound mix directly inside your projects.

More tools for creators
• Multi-clip projects
• PureLens Camera
• Video Quality Rescue
• PureLight
• Before / After comparison
• Social-ready analysis
• LUT support
• High-quality export
• And more

Privacy First
Photo and video processing is performed on your device whenever possible, without requiring your content to be uploaded to the cloud for processing.

From quick enhancement to advanced editing, PureLens gives you the tools to create better content with fewer steps.

Terms of Use (EULA):
https://www.apple.com/legal/internet-services/itunes/dev/stdeula/