SHA'DEY

Finding the right lipstick shade shouldn't be guesswork.
SHA'DEY analyses your skin tone using your phone camera and matches you to lip shades that actually work for your complexion — not the model on the box, not a generic quiz.
HOW IT WORKS
Take a selfie in natural light. SHA'DEY analyses your skin tone across five facial zones, measures your undertone — warm, cool, neutral or olive — and builds your precise colour profile in seconds. Your photo is never stored.
YOUR MATCHES
Get your top 5 lipstick recommendations ranked by how precisely each one complements your skin tone, undertone and depth. Each result shows the shade swatch, brand, product name, finish and verified buyer rating. Browse by Lipstick, Liner or Gloss.
MY NUDE
Sample your natural lip tone with your camera and find shades that are closest to your actual lip colour — your lips, but better. Nude is personal. SHA'DEY makes it precise.
WORKS FOR ALL SKIN TONES
Fair. Light. Medium. Tan. Rich. Deep. SHA'DEY covers every skin tone and undertone combination. Warm, cool, neutral and olive. Built for everyone.
BRANDS YOU LOVE
MAC, Fenty Beauty, Maybelline, NARS, NYX and more. Shop directly from Sephora, Ulta, Boots and Amazon with live pricing in CAD, USD and GBP.
MAYA — YOUR AI MAKEUP ARTIST
Unlock your personal shade consultation from Maya, SHA'DEY's AI makeup artist. Maya explains exactly why each shade works for your skin, how to apply it, what to pair it with, and the liner and gloss that complete the look. Every consultation is written specifically for your skin profile and that exact shade.
KEY FEATURES

AI lip shade finder for your exact skin tone
Lipstick, liner and gloss recommendations
My Nude — find shades matched to your natural lip tone
Best lipstick for dark skin, brown skin, fair skin and light skin
Shade recommendations from MAC, Fenty Beauty, Maybelline, NARS and NYX
Shop from Sephora, Ulta, Boots and Amazon
Live pricing in CAD, USD and GBP
Save your skin profile — no retakes on your next visit
Photo never stored — complete privacy

SHA'DEY PREMIUM
Unlock Maya's personalized shade consultations. $4.09/month or $32.99/year.
Free to download. Available in Canada, United States and United Kingdom.
Find your shade. Own your look.
SHA'DEY. The shade of you.
Terms of Use: https://shadey.app/terms/
Privacy Policy: https://shadey.app/privacy/