Tend: Reflect. Plan. Do.

Tend is a daily practice built around three simple steps: reflect on a meaningful question, plan a few intentions, and follow through. Five minutes a day, and you're grounded.

REFLECT
Each morning, Tend asks you a thoughtful question from the topics you care about — growth, mindfulness, relationships, courage, creativity, and more. No pressure. No judgment. Just a moment of honesty with yourself. Prefer to talk? Tap the mic and speak your reflection.

PLAN
Turn your reflections into intentions. Add a few things you want to focus on today. Keep it simple.

DO
Your actions live front and center. Check them off. Build streaks. Show up for the person you're becoming.

26 CURATED PROMPT SETS
Choose from topics like Growth, Positivity, Courage, Resilience, Creativity, Rest, Purpose, Financial Wellness, and more. Or write your own prompts.

LIFE CHAPTERS
Starting a new job. Going through a breakup. Becoming a parent. Grieving a loss. When life changes, your prompts change with you — guided sets that last 3-4 weeks and meet you where you are.

VOICE JOURNALING
Tap the mic and talk. Tend transcribes your thoughts entirely on your device — nothing is ever sent anywhere.

ROUTINES
Build daily habits with custom routines. Set time windows, add actions, and let Tend surface them when it's time.

WEEKLY LETTER
At the end of each week, see your reflections and progress compiled into a letter — a quiet reminder of who you were and who you're becoming.

STREAKS
A measure of consistency, not perfection. Show up, again and again.

YOUR DATA IS YOURS
Everything stays on your device and in your personal iCloud account. We never see your journal entries. No analytics. No tracking. No ads.

TEND PRO
Free: 3 prompt sets, 1 routine, voice journaling, iCloud sync.
Pro: All 26+ prompt sets, Life Chapters, unlimited routines, full history, mood tracking, data export. $4.99/month or $29.99/year with a 7-day free trial.

Available in English, Japanese, German, French, Spanish, Portuguese, Korean, Simplified Chinese, and Traditional Chinese.

Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/