The Beauty Keep

Care for what you own.

The Beauty Keep is a thoughtful home for your makeup, skincare, fragrances and beauty tools. Keep track of what you have, where it lives and how it is doing — without having to reorganise your whole collection in a day.

A PLACE FOR EVERYTHING
Build your Collection with photos and useful details. Create a Vanity Map of actual places — drawers, shelves, cabinets and travel bags — and move items between them. Start simply with the things in your everyday bag.

KNOW WHAT IS OPEN
Separate sealed backups from products already in use. Digital Sharpie records opening dates, printed expiry dates, packaging instructions and period-after-opening (PAO) symbols when you supply them. Missing facts remain unknown, not guessed.

CARE THAT MAKES SENSE
Explore category-aware Care Cards and storage guidance. Log condition changes, damaged packaging and care incidents. See why an item needs attention, with research sources where available. Track brush and tool cleaning, review care tasks and work through a Vanity Reset.

A SMARTER DAILY ROUTINE
Today brings together collection health, items worth reviewing and products to bring back into rotation. Log use, check remaining amounts, review your history and explore collection Insights.

CAPTURE AND FIND
Add items manually or use on-device camera text and barcode recognition to suggest details for your confirmation. Find owned items with search, Spotlight and widgets. Siri and Shortcuts offer handy actions; Ask Vanity offers assisted answers on supported Apple Intelligence devices and practical rule-based answers elsewhere. Some system features require compatible devices and software.

Start free. Optional Beauty Keep Plus provides additional collection capacity and features, with terms shown before purchase.

The Beauty Keep uses recorded information and researched guidance. It cannot verify whether a cosmetic is safe to use and does not replace instructions printed by its manufacturer.

Care for what you own.