Utpan

Utpan is a marketplace initiative in the agriculture sector focused on bringing the farmers and the buyers together on a single platform, and interact with each other for an optimal buy and sell of the produced goods.
Utpan provides an interactive digital platform connecting the relevant buyers with farmers in the sector, and facilitates a channel of interaction between the farmers and buyers.
Utpan enables farmers to enlist their produced batches of goods, select their desired market place, quote their own desired price, look for buyers, rate and review buyers and bid their product in the market.

Upan for Farmers:

A registered farmer can view the daily and periodical market trend price of different agri based commodities in different markets. Farmers can search for any market related historical price trends for a defined period, and can determine future placement / sawing plan based on the market signals
Through the channel partners of Utpan, Eligible farmers can apply and avail quick hassle free working capital finance within a short span of time and easy repayment options
Farmers can enlist their multiple numbers of batches for sale under one or multiple farms, group them under the desired community/company.Utpan’s marketplace enables a farmer to view the offered rates and available quantities for sale of other farmers in the same as well as different markets across India
Farmers can communicate with fellow farmers through the platform and understand the market trends.The platform provides options for farmers to change and edit price and available quantity for sale in real time basis comparing the price of prevailing market
Farmers can view the list of registered buyers in the sector, their ratings and reviews and find the contact details to establish direct communication for dealing.

Farmers get notified by buyers upon showing interest by a buyer in their displayed batch, can see the list of registered buyers and their detail contacts in their area and can connect directly with buyers for selling his /her produced goods
Utpan enables the farmers to rate and review a buyer based on their level of satisfaction over the transaction
Utpan help farmers with providing easy access to the latest sector related information, news bulletins and blogs
Utpan facilitates farmers to connect with an expert to address their produce and farming related query

Utpan for buyers:

A registered buyer can follow the daily as well as historical price trends of different produces/commodities pan India
Utpan provides the platform for eligible buyers to apply and avail quick hassle free working capital finance with easy repayment terms through its channel partners in a short span of time
Utpan facilitates buyers to view, compare and evaluate all the enlisted batches of farmers’ produced goods in his/her area of interest, can filter and sort based on the market, district, state, volume & offered price
Through utpan, buyers can interact with a farmer directly, show interest on produced goods based on chosen volume and offered price and interact with a farmer to complete a transaction
Utpan enables a buyer to view all related industry information, blogs and news and helps interact with the fellow buyers

Utpan for all:

A registered user in Utpan can follow the market price trend in desired geography, can view the marketplace, marketable produced goods, their volumes and offered price
Users can read latest news, blogs related to the agriculture and market trends
Registered users can view the list of buyers in the platform with the ratings and reviews
Utpan enables a user to follow the latest industry related news, information bulletin and blogs
Utpan provides a platform to the stakeholders of the sector to display their products and services for the benefit of the farmers