What the Color: Identifier

Point your camera at anything and know its color instantly. What the Color identifies, names, and speaks the colors around you — built for people with color vision deficiency, and useful for anyone who needs to name a color with confidence.

IDENTIFY COLORS IN REAL TIME
• Tap anywhere on the live camera view to identify the color at that exact point
• Drag the crosshair to explore — the result updates as you move
• Pinch to zoom for pixel-precise picking, and turn on the torch in low light
• Import photos from your library and pick colors from any pixel

ACCURATE NAMES YOU CAN TRUST
• A curated database of over 200 named colors, organized into color families
• Perceptual matching (Delta E in CIELAB) finds the closest human-recognizable name
• A confidence score tells you how exact the match is
• HEX and RGB values for every sample

MADE FOR COLOR BLINDNESS
• Choose from 8 vision profiles: protanopia, protanomaly, deuteranopia, deuteranomaly, tritanopia, tritanomaly, and achromatopsia
• Personal confusion warnings: the app flags colors you are likely to mix up with your profile — with practical tips on how to tell them apart
• Full VoiceOver support throughout the app

HEAR YOUR COLORS
• Optional speech output announces every color name out loud
• Include confusion warnings in the spoken result if you want them

TRUE COLORS IN ANY LIGHT
• Guided white-balance calibration keeps names accurate indoors, outdoors, and under artificial light
• Live feedback tells you when a sample is too dark or overexposed

SAVE AND ORGANIZE
• Bookmark colors, add notes, and search by name or HEX
• Sort by date, name, or hue — and export your collection as JSON

Whether you are matching clothes, checking a ripe fruit, reading a chart, shopping, or simply curious — What the Color gives you a fast, reliable answer to one question: what color is this?