Willa AI

Our cities and key cultural/historical sites are filled with history and untold stories that most visitors never hear - it's our mission to change that.

Willa is your personal AI audio guide, that connects you to the world around you through audio, on your terms. You control your experience and engage based on your interests. Whether using our free-roam, open-world city walking tours, where your guide Willa brings to life the history, buildings and landmarks you’re passing in real time; or if you're in one of our partner attractions, experiencing these spaces like never before - we give you a truly engaging experience, for free.

Press a button, start discovering, and let Willa bring the world around you to life.

Our founders Rich and Dan realised that travel was becoming boring. It was ticking off things on a list - these "things" are often the most iconic and incredible places on the planet! Rich and Dan were frustrated that cultural heritage sites and cities are packed with rich history - but honestly, the experience of discovering that was boring and outdated. Rigid tours, fixed routes, crusty headsets and generic stories - This is not what travel is about. Travel is adventure, discovery, excitement, freedom - memories are made in the things that you never expected to experience, and never knew existed.

There is a better way with Willa in both cities and outdoor attractions - you trigger stories that you're interested in based on your real-time location.

HANDS-FREE EXPERIENCE - Willa is designed to take you out of your phone, and immerse you in the world around you. We are an auditory experience, no need to be glued to the screen of your phone, look up, take in what is around you and connect with the world on a deeper level. Willa will help you discover things you love about travel - the things you came to see, and those you never knew existed.

FREE-ROAM / OPEN WORLD - Willa does not give you a set route to follow, we offer you the freedom to explore and discover at your own pace. You're not following an itinerary, ticking off boxes and seeing everything everyone else is seeing - We make travel exciting again. Willa is your key to a truly unique travel experience. This vision drives our experience, in partner attractions - you are in control of your tours and you engage with the things you're interested in - uncover a world of information and intrigue that most never access.

ARTIFICIAL INTELLIGENCE - We leverage AI to ensure that you never miss an experience that will be special for you. AI keeps Willa up to date and our stories relevant.

MULTI-LANGUAGE - Willa speaks 7 languages, English, Spanish, German, French, Portuguese, Dutch and Italian. No more time wasted searching for a tour in your language or bumbling along in English. If we are missing your language, let us know! We're always improving our experience for you.

WILLA PARTNERS - We are mapping out the world's leading outdoor attractions using our location-based technology. You paid to get in, you shouldn't have to choose between a rigid, expensive guided experience, or walking around not knowing what you're looking at. Simply select the city and venue in your preferences tab. Willa will join you inside and make these attractions come to life for free, designed for modern visitors. Want to work with us? Reach out via our website and let's see if we are a good fit!

FREE EXPERIENCE - Our experience is free for you. Our cities and partner attractions are incredible places - we want to bring those to life for all and ensure everyone has access to the history and wonder embedded across our world.

FIRST AND ONLY EXPERIENCE OF ITS KIND - Willa is a one-of-a-kind and truly unique experience. No one else is doing what we are, driven by love, passion and experience of travel, discovery and adventure.

Willa - Go anywhere, Learn everything.