What are users' reactions to the AppLift SDK? Is it compliant with Google's terms?

Users generally react positively to the ads provided by the AppLift SDK, due to their unintrusive nature. The AppLift SDK is and has always been fully compliant with Google's "Google Play Content Policy". We have done a study on what factors influence unpublishing of apps on Google Play and AppLift was found to have no negative influence, in contrast with most other ad networks.