AppChoices was a tools app developed by The Digital Advertising Alliance. It was removed from Google Play Jun 21, 2025 and is no longer available for download.
Download Statistics
AppChoices had been downloaded 410 thousand times before it became unavailable.
User Ratings
AppChoices was rated 4.06 out of 5 stars, based on 4.3 thousand ratings.
App Information
AppChoices was free to download. The APK download size was 5.39 MB. The last available version was 1.5.13. The last update was on February 12, 2025.
Technical Requirements
AppChoices required Android 8.0+ or higher. The app had a content rating of Everyone. The app had been available on Google Play February 2015.
Description
Control interest-based advertising on apps on your mobile device. California residents can submit requests to opt out of the sale of personal information under the California Consumer Privacy Act (CCPA).
AppChoices gives you transparency with participating companies, and lets you limit their collection of cross-app data for interest-based ads. Brought to you by the Digital Advertising Alliance, and backed up by the DAA’s independent accountability program, AppChoices lets you opt out from interest-based advertising with a particular company, or “Choose All Companies” with one simple click.
Did you know that some of the ads you receive in apps are customized based on predictions about your interests generated from your app usage? This is called interest-based advertising (IBA). AppChoices gives you choices about whether you receive this type of advertising that is based on cross-app data collected over time across different apps and devices. To opt out of IBA with a particular company, simply set the switch next to the company’s logo from “ON” to “OFF.” AppChoices lets you decide which, if any, participating companies deliver interest-based advertising to your device.
When it comes to ads in your apps based on your interests, it’s your choice.
California residents may also use AppChoices to submit requests to opt out from the sale of personal information under the CCPA for this device for some or all of the participating companies. To request an opt out for a particular company, set the Status button located next to the company's logo to "Send." Select "CA Opt Out Send All" to opt out from all the listed companies. To learn more about a particular company's policies, click on its logo.
AppChoices también está disponible en español. Solo establece la configuración al idioma español.
You may still receive other types of advertising in your apps from participating DAA companies, and these companies (and other apps) may still collect information for other purposes consistent with the DAA Principles. You can learn more about these Principles and the DAA’s enforcement and accountability program by visiting this page.
The CCPA opt outs provided through this Tool apply to the sale of personal information by participating companies. You may still receive advertisements that do not involve the sale of personal information subject to the CCPA.
Get a detailed PDF report for AppChoices with download trends, rating history,
and key performance statistics — useful for competitive research or tracking your own app.
Learn more
★★★★★
Cool it has to be a good thing sounds simple enough how could one go wrong with your own ad choices? I like ads, that's how I know what's better for me and my lifestyle changes go right with my choices with play store authorized safe app providers
★★★★★
Confusing no matter how many times I choose to opt out, ads just keep coming what's the point of this app again?
★★★★★
This app is a great tool but, I've noticed when the request is given most of the companies reply is opt-out temporarily unavailable. Out of 108 companies I requested an opt-out to, only 8 honored my request and 100 was temporarily unavailable. Really? Although they say they will honor the requests and respect privacy, it seems they're finding many ways around our right to opt out. Disappointing. Luckily I was able to screenshot the list of companies who didn't honor my request to post 😕
★★☆☆☆
BEWARE. A tracking Trojan horse for advertisers to track you even more closely. It contains: * 4 Hidden trackers which collect your data. This means that even after you opt out, you are monitored. * requests unnecessary permissions, including network access * Dubious use of cookies: third-party cookies to manage opt-outs requires you to trust the companies that track you to not misuse those cookies for tracking, similar to the ineffective "Do Not Track" flag. If you value privacy, AVOID THIS
★★☆☆☆
I JUST WANT TO GET RID OF ADS THAT AREN'T IN ENGLISH! WHY IS THERE NO WAY TO TELL ADVERTISERS ONLY EVER GIVE ME ADS IN ENGLISH. I KEEP GETTING A SPANISH? AD AND IT'S FOR F-ING McDonald's I KNOW McDonald's HAS ENGLISH ADS. MY PHONE IS SET TO ENGLISH THAT SHOULD BE ALL I HAVE TO DO TO MAKE THEM GIVE ME AN ENGLISH McDonald's AD IN PLACE OF THE SPANISH McDonald's AD. I CAN'T SPEAK SPANISH. GIVE ME A WAY TO FORCE ALL ADS TO BE IN ENGLISH. AND LET ME FORCE LINKS TO THE PLAY STORE TO OPEN IN A BROWSER.
Technologies used by AppChoices
AppChoices is requesting 29 permissions and is using 15 libraries.
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