Aurelle®: Your AI Stylist

Aurelle is your AI wardrobe stylist — outfit ideas from the clothes you already own, styled to your week, your weather, and your life.

Stop staring at a full closet with nothing to wear. Aurelle learns your wardrobe and your taste, then plans outfits you'll actually want to wear — built around your real calendar and the real forecast.

AWARD-WINNING
Winner of the Big Bang Innovation Award 2026 in the Product Innovation category, judged by the German Institute for Service Quality (DISQ). Aurelle is a wardrobe app, outfit planner, digital closet organiser and personal AI stylist in one — with capsule wardrobe tools and travel packing lists built in.

DRESS SMARTER, EVERY DAY
- Snap or import your clothes — Aurelle's AI identifies and organises every piece.
- Tap "Style me" and get complete outfits from your own wardrobe in seconds.
- Every look comes as a beautiful flat-lay collage, ready to save or share.

PLAN YOUR WHOLE WEEK
Plan My Week styles every day at once — work, dinner, the gym, date night — around your calendar and the weather. Swap items, adjust occasions, keep the variety fresh.

STYLE AROUND ANY PIECE
- Style This With: pick any item from your wardrobe and get complete outfit ideas built around it.
- Will It Fit?: photograph something in a shop. AI tells you whether it earns a place in your wardrobe — before you buy.

TRAVEL WITHOUT THE STRESS
Tell Aurelle your destination, dates, and plans. It checks the forecast, builds day-by-day outfits, and generates a packing checklist. No more overpacking. No more "I brought nothing to wear."

DISCOVER YOUR STYLE DNA
An editorial moodboard of your wardrobe's personality — your colour palette, your silhouettes, your top brands. Shareable as an Instagram-ready card. Discover it, share it, own it.

YOUR WARDROBE, YOUR DATA
Built in Frankfurt, Germany. GDPR-native from day one. Your wardrobe stays on secure European servers. No ads. No data selling. No algorithmic feed designed to make you buy more. Just better outfits from what you already own.

SUBSCRIPTION PLANS (7-day free trial on every plan)
- Basic — 50+ starter items, 5 outfits per week.
- Premium — 200+ starter items, 15 outfits per week, bulk upload, screenshot import.
- Pro — 500+ starter items, 30 outfits per week, travel packing, everything.

Every plan includes Style DNA, Lookbooks, Calendar, Analytics, Wishlist, Budget Tracker, Will It Fit?, AI-generated outfit collages, and the Build Your Own canvas. Optional token packs add extra on-demand AI generations.

Aurelle doesn't tell you what to wear. It helps you see what you already have — in a whole new light.

Founded by Elena and Oliver Schulte-Ladbeck. Made with care in Germany.

Terms of Use: https://aurelle.app/terms
Privacy Policy: https://aurelle.app/privacy

Recent changes:
Welcome to the new Aurelle.
• A fresh look and a new app icon
• Love an outfit with one tap and find it in your Looks
• Share your outfits with friends
• A cleaner, easier Discover page
• More reliable sign-in