Chateau Bel Age Boutique

Watch the clothes move.

Five days a week, live from a converted house in San Diego. Valerie pulls pieces off the rack and styles them in front of you — and now and then one of our Glambassadors will model a piece she's putting together.

We sell bohemian glamour: one-of-a-kind and small-run pieces, vintage and upcycled fabrics, layers made to be worn a dozen different ways. Great style isn't about age, size, trends or rules. It's about becoming more and more yourself.

Our live shows are called Fashion Distraction. Tuesday to Friday at 2pm Pacific are the Rack Sales, where Valerie styles as she goes and you're in the room — comment, ask questions, and watch a look come together in front of you. Saturday at 2pm is Curated: complete looks, built ahead of time and presented from the floor of the shop, with a small live audience. There are also shows on Thursdays at 11:30am and Fridays with Jazmin at 1pm. We have done this five days a week since 2020, more than 1,700 shows. It's where the magic of Chateau comes alive.

In the app you can shop the live shows as they happen, browse new arrivals and daily drops, waitlist anything sold out and get a text the moment it returns, and follow your order to the door. We ship worldwide.

Visit us at Chateau Bel Age in San Diego. The shop is open by appointment, Tuesday to Saturday, and Saturday shows have a small live audience — ask us about joining.

Curated by Valerie Lee Ferrari, who opened her first San Diego shop in 1983.