AwearForce

Hi, I'm Dave Coulier — you might know me from Full House, but the thing I'm most proud of today is AwearMarket.com, and now AwearForce.

My journey into healthier living started with one moment that changed everything after I was diagnosed with cancer. I started looking at what was actually *in* the products my family used every day — the food, the cleaning supplies, what we put on our skin — and what I found genuinely alarmed me. PFAS. BPA. Artificial dyes. Ingredients I couldn't pronounce, in products I'd trusted for years.

I didn't want to just stop buying the wrong things. I wanted a community of people doing the same research, making the same switches, and helping each other find what actually works.

That's AwearForce.

What does "Awear" mean?
It's mindfulness — about what we consume, wear, apply to our bodies, and bring into our homes. It's not about fear. It's about knowing better, so we can do better.

Inside AwearForce you can:
- Connect with health-conscious people and wellness advocates who get it
- Learn about harmful ingredients, what to look for on labels, and healthier alternatives
- Discover non-toxic brands and products vetted by the AwearMarket community
- Share your own health experiences, recommendations, and wins on your wellness journey
- Join discussions, challenges, events, and expert-led conversations
- Stay ahead of the latest in non-toxic and mindful living

AwearForce works hand-in-hand with AwearMarket — our healthy living marketplace built to make finding better products actually easy. Together they're a complete system: educate, discover, shop, and live better.

Whether you're just starting out or you've been reading ingredient labels for years — this is your community.

Let's build something healthier. Together.

— Dave Coulier, Founder · AwearMarket.com