First Face

Fashion show and photoshoot production, simplified!

First Face™ is a production workflow app built specifically for producers of fashion shows and photoshoots. It brings castings, fittings, look order, documents, and live show tools into one connected platform, so everything stays aligned as productions evolve.

Instead of juggling multiple tools, documents, and versions, First Face keeps all production information in one place, reducing admin and helping teams stay in sync from pre-production through to show day.

No spreadsheets.
No scattered documents.
No rebuilding information between stages.

Just one system designed around how fashion productions actually work.

KEY FEATURES:

CASTING & MODEL MANAGEMENT
Upload model comp cards and let First Face’s AI scan and detect model information, including headshots and measurements, converting it into ready-to-use model profiles added directly to your show.
Categorise models using clear status buttons, add notes, and capture photos and videos during casting for future review. Once casting is complete, selected models move seamlessly into fittings—no duplication required.

FITTINGS
Capture photos of models in their looks directly within the app, upload reference images, and add fitting notes that stay attached to the same model profile.
Everything is instantly accessible to the team, and once a look is confirmed, the model is automatically added to the look order.

LOOK ORDER
Arrange models into the correct sequence with an intuitive drag-and-drop interface, or select and reorder groups of models together—perfect for group shows.
First Face automatically detects potential quick-change issues, with a customisable exit threshold so you control when warnings appear.

SHOW MODE
Run the live show with confidence.
Show Mode calculates total runtime, counts down model exits in real time, and supports precise timing throughout the show. Add custom cues for lighting, audio, or vision changes, and use the built-in music timer to manage continuous tracks without guesswork.

PRODUCTION DASHBOARD
Manage the entire production from one central hub.
Invite your team, access schedules, guest seating, PR contacts, venue details, documents, and key notes—all in one place. Track models in hair and makeup, while core team members can broadcast announcement push notifications to the entire team for rehearsal calls, countdowns, and urgent updates.

TASKS
Assign tasks, set due dates and priorities, and track progress across the production.
Attach documents or reference images directly to tasks so nothing gets lost and everyone knows exactly what needs to be done.

GUEST MANAGEMENT
Create seating plans, upload guest lists, and assign seats with ease.
Use colour-coded categories to distinguish VIPs, media, and influencers. Update arrangements instantly and download final guest lists ready for invitations or email platforms.

AUTO-GENERATED DOCUMENTS
Generate production-ready documents from live show data—including casting Excel sheets with times, headshots and model particulars; redesigned Rack Cards and Spec Sheets featuring your brand logo; fitting schedules; look orders; and hair & makeup checklists.
Change information once and all documents stay up to date.

WHO FIRST FACE IS FOR

• Fashion show producers
• Event managers
• Casting directors
• Model agencies
• Designers and stylists
• Production crew and suppliers

WHY FIRST FACE

Built by fashion producers with over 20 years of global show production experience, First Face is designed to solve the real challenges of fashion production.

Every feature exists to reduce manual work, prevent version drift, and keep productions running smoothly—without adding complexity.