Pre-Act

Most regrets don't come from bad luck. They come from decisions made too quickly, with too little thought, on autopilot.

Pre-Act is a decision intelligence app built around one idea: the best time to find out why a decision will fail is before you make it.

WHAT IS A PRE-MORTEM?

A pre-mortem is the opposite of an autopsy. Instead of analyzing a decision after it failed, you imagine the failure first, then work backwards to identify the warnings you would have wished you'd noticed.

Developed by Gary Klein and popularized by Daniel Kahneman, the pre-mortem is one of the most studied decision-making tools in behavioral science. Pre-Act makes it usable for anyone, in two minutes, on the decisions that shape your life.

WHEN TO USE PRE-ACT

- Career moves and job transitions
- Starting a business, finding a co-founder, raising funds
- Major financial commitments
- Family and relationship milestones
- Education and life direction shifts
- Health and lifestyle changes

If a decision will matter in six months, run it through Pre-Act first.

FOUR METHODOLOGIES, ONE FLOW

PRE-MORTEM — Imagines the decision has already failed and works backwards to surface what went wrong. Best for one-time, high-stakes choices.

KAIZEN — Designs a small, sustainable improvement plan. Best for habits and skill development.

5 WHYS — Drills into the root cause behind a recurring problem.

SIX SIGMA — Maps systemic root causes through fishbone analysis. Best for complex business decisions.

WHAT YOU GET FROM EACH ANALYSIS

- A failure story naming the most likely way things go wrong
- The hidden assumption you haven't said out loud
- A scored risk matrix ranked by probability and impact
- A revised plan addressing the highest-priority risks
- A pre-launch checklist of concrete steps
- A definitive conclusion you can act on

CLOSE THE LOOP

Most decision tools stop at the analysis. Pre-Act doesn't. When you finish, you set a reminder — one week, one month, three months, or any custom date. When it fires, you mark which risks actually materialized.

Over time this builds something rare: a personal track record of how you actually decide. Not how you think you decide.

GROWTH OVER TIME

The Growth tab shows patterns most people never see in themselves:

- Prediction accuracy across closed decisions
- Which domains you over-think and under-think
- Methodology mastery as you use each framework
- Recurring blind spots across different decisions

FAST TEMPLATES

25+ structured templates across Work, Business, Finance, Relationships, Personal, and Health.

PRE-ACT FREE
- 3 analyses per month
- All four methodologies
- All templates
- Reminders and resolution tracking

PRE-ACT PRO
- Unlimited analyses
- Pattern insights from your history
- Prediction accuracy tracking
- Risk priority matrix scoring
- Methodology mastery levels

Available monthly or yearly. Cancel anytime.

WHO PRE-ACT IS FOR

Founders, professionals, people in transition, anyone tired of repeating the same mistakes in different shapes.

If you've ever looked back at a decision and thought "I should have seen that coming" — Pre-Act exists so you do, next time.

Download Pre-Act. Decide deliberately.

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SUBSCRIPTION TERMS

- Pre-Act Pro Monthly: $14.99/month
- Pre-Act Pro Yearly: $69.99/year
- Payment charged to your Apple ID at confirmation
- Auto-renews unless cancelled 24 hours before period ends
- Manage in your Apple Account Settings

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