The-Ally

The-Ally: Blockchain-based SaaS Content Distribution platform
The-Ally, (Ally) derived from Theatrically, is India's 1st Indigenous Open Platform For
Creators / Producers / Filmmakers with an audacious goal to enable every one of them
to launch & monetise their Artwork Globally.
The film industry has been battered by lack of trust, fraud and lack of transparency in
the distribution process. These age-old problems cost the filmmakers Millions in lost
revenue annually. Up until recently, it has been difficult to accurately track the film
views and derive true value from all such views of the film. Though unsaid, the entire
industry is crying for the solution.
So, what’s the solution? How can we combat the prevailing issues resulting in lack of
transparency, revenue leakages, authenticity in deals and realisation of true potential of
the film?
‘The-Ally’ – The World’s first Trusted, Transparent & Real-time distribution & verification
system for the film industry
The-Ally is a fail-proof blockchain-based system / platform that is powered by multiple
DApps to enable precise tracking & transparency of transactions to reduce fraud &
bring high-level of trust in the system besides combating gaps in revenue leakages.
Blockchain smart contracts will provide accountability in:
● Bringing required transparency in all transactions
● Enhanced security & encryption on server side
● Server-side DRM, enabling controlled distribution
● Real-time settlement of payments
● Enablement of Consumer centric micro-distribution (patented process)
Going forward, the AI engine will derive true (not fabricated), result-driven (not influence
driven), utmost clear and usable insights for all stakeholders (not just the gatekeepers)
of the ecosystem. The-Ally will bring that required revolution in the film industry.