Amukti

Amukti – Shop & Experience India’s Best Ever Loyalty Program
An Indian fashion brand for women inspired by the rich textile traditions, prints and craftsmanship of India.

Created for women who welcomes timeless style, simplicity and quality designs.

The Amukti app brings our best collections directly to you.
From everyday styles to occasion-ready styles, explore fashion designed to make you feel confident, comfortable and effortlessly beautiful.

Choose your style from: Kurtas, Tunics, Dresses, Kurta Sets, Co-Ord Sets and Pants.

Choose your size from: XS to 6XL
Whether you're dressing for work, everyday occasions, celebrations or simply expressing your personal style, find styles designed to complement your wardrobe effortlessly.

Amukti Star Program - Shop More. Enjoy More
Get 3% Instant Discount: Sign up on the Amukti app or website and become an Amukti Star member instantly. Enjoy 3% off from your very first purchase.
Unlock Higher Tiers: There are 4 tiers: Blue, Silver, Gold & Platinum. Shop more and move up to enjoy 3%, 7%, 15% or 20% off.

Shop More, Save More: Your tier is based on your total spending in the last 365 days. Reach the next level and get upgraded instantly.

Quick Commerce: Shop your favourite styles and get them delivered the same day with our quick commerce service.

AI Try-On, Before You Buy
See how your favourite Amukti styles look on you with our AI-powered virtual try-on shop with confidence, right from the app.

Enjoy a 30-Day Grace Period: If your spending falls below your tier limit, you get 30 days to catch up before moving down one level.

Birthday Special: Get an extra 5% off throughout your birthday month.
Your loyalty tier is calculated based on your total eligible spend across Amukti stores, website and mobile app over the last 365 days. Get more rewards both online and offline.

For example, if you are eligible for a Blue Tier benefit, your applicable Blue Tier discount can be used when shopping at an Amukti store as well.
If an item is already discounted, the applicable loyalty benefit may be adjusted according to the programme terms.

Your loyalty tier and applicable benefit can also be shared with your online order details, making it easier to enjoy your eligible benefits when shopping in-store

Download the Amukti app and discover the easiest way to shop your favourite fashion styles.

Recent changes:
Welcome to Amukti app!

We’re excited to introduce the first version of our app on the Google Play Store. This release includes the core features and functionalities designed to provide you with a seamless and user-friendly experience.

Thank you for downloading our app. We look forward to serving you!