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Android Apps > Beauty > IPSY: Personalized Beauty
IPSY: Personalized Beauty icon

IPSY: Personalized Beauty

4.4.0
IPSY
4.65
152,943 reviews
1,000,000+
Downloads
Free

The ultimate beauty membership

IPSY: Personalized Beauty Screenshot 1 of 7
IPSY: Personalized Beauty Screenshot 2 of 7
IPSY: Personalized Beauty Screenshot 3 of 7
IPSY: Personalized Beauty Screenshot 4 of 7
IPSY: Personalized Beauty Screenshot 5 of 7
IPSY: Personalized Beauty Screenshot 6 of 7
IPSY: Personalized Beauty Screenshot 7 of 7
Screenshots by IPSY, from the Google Play listing
View on Google Play

About IPSY: Personalized Beauty

IPSY: Personalized Beauty is a beauty app developed by IPSY.

Download Statistics

IPSY: Personalized Beauty has been downloaded 4.4 million times. In the last 30 days, the app was downloaded 17 thousand times. It is ranked #8 in beauty.

User Ratings

IPSY: Personalized Beauty is rated 4.65 out of 5 stars. The rating is based on 150 thousand ratings.

App Information

IPSY: Personalized Beauty is freely available from Google Play. The APK size is 32.38 MB. The latest APK version available is 4.4.0. The last update was on October 6, 2026.

Technical Requirements

IPSY: Personalized Beauty requires Android 8.0+ or higher. The app has a content rating of Everyone. The APK has been available on Google Play since March 2017.

Description by IPSY (from Google Play)
Play, explore, and express your unique beauty with IPSY—curated just for you. We offer 3 plans: Original, Extra, and Ultimate, giving every kind of beauty lover the perfect way to play. All you have to do is take a quick quiz about your preferences (think: skin concerns, hair type, favorite makeup products, and more), and then we match you with the best products for you.

Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership.

From well-known and well-loved makeup brands to new, emerging beauty up-and-comers from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more.

Our free mobile app is the best way to experience IPSY:
• Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!)
• Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership
• See all your curated products before they land on your doorstep
• Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks
• Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales
• Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can handpick the best products for you

Join the IPSY fam and be part of a community that encourages you to express yourself, explore, and play beauty your way.

Recent changes:
Under-the-Hood Improvements: Laying the groundwork to support easier social sign-in and sign-up options in an upcoming release.
Bug Fixes & Enhancements: Resolved minor issues and made performance tweaks for a smoother overall experience.
Show more Show less

App Performance Report

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Google Play Rating history and histogram

130K
7.7K
3.7K
2.4K
7.9K

Installs over time

IPSY: Personalized Beauty has been installed 4.4 million times. Over the past 30 days, it averaged 570 installs per day.

Changelog of IPSY: Personalized Beauty

Show changelog

Developer information for IPSY

IPSY

google-play@ipsy.com

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Share IPSY: Personalized Beauty

Comments on IPSY: Personalized Beauty for Android

★★★★★ Almas Fairytaleeverafter · Sep 4, 2026
I love ipsy it is a good way get beauty products and hair care products and skincare products it has everything you could think about like makeup cleanser wash for your face and moisturizers for your face hair mask shampoo and conditioners for your hair nail polish perfumes ipsy has you and the best thing I like every month you get to choose some of your products that you get I got the ipsy extra subscription, so I get to choose 3 of my products, and they are full size products
★☆☆☆☆ Halee Tate · May 14, 2026
It's a scam app I haven't gotten anything, and the fact they charged 71 dollars for a box when it said $17 it's ridiculous it's not worth your money at all don't waste time on it
★☆☆☆☆ Magdalena Bedernik · Mar 4, 2026
Ipsy isn't great anymore. Only thing I like is the occasional bag design. Most products are cheap, never heard of brands. If you order off their shop, you could get expired products (I did). I've had wrong items sent. Customer service has tanked: unhelpful and filled with verbose niceties. If you have concerns, they might completely ignore it. They send doubles of said cheap products. I don't know the point of the quiz, because I rarely seem to get a brand I'd like to try, most stuff is bland.

Google Play Rankings for IPSY: Personalized Beauty

Top rankings

Rank Country Category List
8 United States Beauty Top Free
12 Canada Beauty Top Free
Show all market rankings

Ranking history in United States

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Technologies used by IPSY: Personalized Beauty

22 permissions · 71 libraries
Subscribe to see full permission and library details
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