IPSY: Personalized Beauty is made and published by IPSY. AppBrain is an independent app data site and isn't affiliated with IPSY. The app name, icon, screenshots and description belong to IPSY and are shown as published on Google Play.
AppBrain's verdict
EstablishedPopularLoved by usersTop 10- Total installs
- 4.3 million
- Best rank
- #7
- Top Free, United States
- Rating on Google Play
- 4.65
- 152,942 ratings
- Last updated
- October 6, 2026
IPSY: Personalized Beauty is popular, with 4.3 million installs. Users love it: 4.6 stars from 152,942 ratings. Its best ranking is #7 in Top Free, Beauty in United States.
Installs
Tracked by AppBrain- Last 30 days
- 16 thousand
- Per day
- 520
- 30-day average
- Play install range
- 1+ million
- Launched
- March 2017
Installs over time
IPSY: Personalized Beauty has been installed 4.3 million times. Over the past 30 days, it averaged 520 installs per day.
Rankings
Google Play top charts- Highest rank
- #7
- Chart
- Top Free
- Beauty
- Country
- United States
Google Play Rankings for IPSY: Personalized Beauty
Top rankings
| Rank | Country | Category | List |
|---|---|---|---|
| 7 | United States | Beauty | Top Free |
| 8 | Canada | Beauty | Top Free |
Ranking history in United States
Competitors
Similar apps and more from IPSYAlternatives to IPSY: Personalized Beauty
Releases
Updates seen on Google Play- Version
- 4.4.0
- Launched
- March 2017
User feedback
Ratings and reviews on Google PlayGoogle Play Rating history and histogram
Comments on IPSY: Personalized Beauty for Android
Technology
Found in the app by AppBrain- Ads
- No ads
- Price
- Free
- Libraries
- 20
- App size
- 32.4 MB
- Needs Android
- 4.1+
- Content rating
- Everyone
Technologies used by IPSY: Personalized Beauty
About the app and developer
About IPSY: Personalized Beauty
IPSY: Personalized Beauty is a beauty app developed by IPSY.
Install Statistics
IPSY: Personalized Beauty has been installed 4.3 million times. In the last 30 days, the app was installed 16 thousand times. It is ranked #7 in beauty.
User Ratings
IPSY: Personalized Beauty is rated 4.65 out of 5 stars. The rating is based on 150 thousand ratings.
App Information
IPSY: Personalized Beauty is freely available from Google Play. The app size is 32.38 MB. The latest version available is 4.4.0. The last update was on October 6, 2026.
Technical Requirements
IPSY: Personalized Beauty requires Android 4.1+ or higher. The app has a content rating of Everyone. The app has been available on Google Play since March 2017.
App Performance Report
Get a detailed PDF report for IPSY: Personalized Beauty with download trends, rating history, and key performance statistics — useful for competitive research or tracking your own app. Learn more
Get PDF Report — $29Developer information for IPSY
Store listing
By IPSY, from Google Play“The ultimate beauty membership”
Description by IPSY Written by the developer, not by AppBrain. Click to read.
Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership.
From well-known and well-loved makeup brands to new, emerging beauty up-and-comers from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more.
Our free mobile app is the best way to experience IPSY:
• Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!)
• Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership
• See all your curated products before they land on your doorstep
• Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks
• Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales
• Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can handpick the best products for you
Join the IPSY fam and be part of a community that encourages you to express yourself, explore, and play beauty your way.
Recent changes:
Under-the-Hood Improvements: Laying the groundwork to support easier social sign-in and sign-up options in an upcoming release.
Bug Fixes & Enhancements: Resolved minor issues and made performance tweaks for a smoother overall experience.