Personalised investing, retirement solutions and ETF portfolios in Switzerland
10,000+ downloads
About Selma – investing & retirement
Selma – investing & retirement is a finance app developed by Selma.
Download Statistics
Selma – investing & retirement has been downloaded 16 thousand times. In the last 30 days, the app was downloaded 210 times.
User Ratings
The app has no ratings yet.
App Information
Selma – investing & retirement is FREE to download. The APK download size is 87.32 MB. The latest version available is 3.49.0. The last update was on July 16, 2026.
Technical Requirements
Selma – investing & retirement requires Android 10+ or higher. The app has a content rating of Everyone. The app has been available on Google Play January 2022.
Description
Build wealth, plan your future, and manage your pension savings.
Selma is a Swiss digital wealth manager that helps you invest, grow and manage your money automatically. Whether you are building long-term wealth, investing your savings, or managing pension capital after retirement, Selma creates a personalised investment strategy that fits your life & accompanies you along the way – with smart AI-powered advice.
Join 16’000+ investors in Switzerland who trust Selma to manage their money.
Selma Finance AG is an independent Swiss asset manager authorised by FINMA.
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Personalised investing that adapts to your life Selma creates a globally diversified ETF portfolio based on your financial situation, risk level and investment horizon.
Your strategy automatically adapts as markets move or your life changes – helping you stay invested with the right level of risk. You can also customise your portfolio according to your preferences while Selma continues to manage the overall strategy.
Available portfolio themes & preferences: - Classic - Sustainable - Income (Dividend focused) - Swiss bias
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Understand your investments Selma helps you see how your money works for you. Track your wealth, explore projections and understand how your investments evolve over time.
With clear insights and visual tools you can: - track your portfolio performance - view your total wealth and progress over time - explore scenarios - see how deposits and withdrawals impact your future wealth
Selma helps you make better long-term decisions.
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Powerful planning tools Selma includes smart tools designed to help you plan your financial future.
These include: - pension longevity calculator to estimate how long your wealth could last - scenario simulations to explore different market outcomes - deposit guides to help you invest new money confidently - AI-powered advice that is personalised to you and your financial situation and investments – available 24/7
Everything is designed to keep you focused on long-term investing.
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Investing in retirement Investing does not stop when you retire.
Selma helps you manage wealth before and after retirement with strategies designed for financial stability.
You can: - invest pension capital - plan withdrawals for retirement income - track how long your savings could last - check in with our experts for a detailed financial analysis
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Start investing in minutes
1. Answer a few questions about your financial situation and goals 2. Receive your personalised investment strategy & choose your portfolio theme and preferences 3. Open your account online 4. Let Selma manage your investments automatically
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Low starting amounts Start investing with: - 2’000 CHF for investment portfolios - 500 CHF for pillar 3a
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Transparent pricing Selma charges a simple management fee based on your invested assets.
- up to 50’000 CHF – 0.68% per year - 50’000 - 150’000 CHF – 0.55% per year - 150’000 - 500’000 CHF – 0.47% per year - over 500’000 CHF – 0.42% per year
No hidden costs.
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Why investors choose Selma - 2026 wealth management and banking comparison winner for - net returns in Switzerland - personalised ETF portfolios - dedicated retirement solution - portfolio customisation options - automated portfolio management - investment insights and planning tools - transparent pricing - Swiss FINMA-regulated asset manager - human support when you need it
Investing is a long-term journey. Selma helps you stay on track.
Download the app and start investing today.
Recent changes: We never sit still - always building, always improving. Your app's getting smarter while you sleep
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Comments on Selma – investing & retirement for Android
★★★★★Patrick Wenger· Aug 13, 2024
Thank you for the fast fix. Sorry for the bad review but it's unfortunately how the world works now. Complain and it works.... Sorry
★★★★☆Jozef Snopek· Nov 29, 2022
Extremely buggy. I have just installed the app, and it has asked me for log in information for like 10 times, then 2-factor auth, then pin, and then it repeats or freezes. When eventually you get in, the graphs are not loading. Maybe it is like first alpha version. I willing to change the rating when it improves. EDIT: Since the first evaluation, the app has improved a lot. I haven't had more problems signing and so far it is working well. In terms of content, I would appreciate Year-to-Date func.
★★★★★David Orchard· Jul 14, 2025
Easy to use, simple, secure biometric access. Keeps me up to date with my investments and lets me take action when needed
★★★★★Lilian Grognuz· Jul 11, 2025
Nice design for a simple and smooth experience. Selma brings a complex topic (investing) in a simple Männer to a non-professional audience. The service is not the cheapest you can find, but definitely has a great quality-price ratio and a great user experience. :)
★☆☆☆☆Linic A· Jan 25, 2023
Horrible app, says password is wrong, but the password works I. The website.
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