Gulaq By Estee

Too many mutual funds. Not enough clarity?

Your mutual fund portfolio may look fine on the surface. But do you know what’s actually working, what isn’t, and what could be improved?

Gulaq helps you go beyond simply tracking returns.

Get an X-Ray of your mutual fund portfolio, uncover hidden risks, understand your Risk Gear and get personalized portfolio recommendations—all in one place.

See What Your Portfolio Is Really Made Of

With Gulaq Portfolio X-Ray, analyse your mutual funds across:

• Risk and returns
• Asset allocation
• Diversification
• Fund overlap
• Sector exposure
• Alpha, Beta and Sharpe Ratio
• Other key portfolio metrics

See beyond individual fund returns and understand your portfolio as a whole.

Find Risks You May Not See

Owning multiple mutual funds doesn’t always mean you’re well diversified.

Gulaq helps identify:

• Repeated stock exposure
• Similar mutual funds
• High fund overlap
• Concentrated exposures
• Other portfolio risks

So you can see what may be hiding inside your investments.

Know Your Portfolio. Know Your Risk.

Discover your Gulaq Risk Gear based on your risk tolerance, investment objectives and investment horizon.

Understand the level of risk suited to you and use your Risk Gear as the foundation for personalized portfolio recommendations.

Understand First. Optimize Next.

See how your current mutual fund portfolio compares with a personalized optimized portfolio aligned with your Risk Gear.

Understand:

• Where your portfolio could improve
• What changes may be recommended
• Which investments you may consider buying, selling or holding
• Why each change is suggested
• How the recommended changes could affect your portfolio

Move from simply knowing what you own to understanding what you can do next.

Ask Gulaq AI About Your Portfolio

Gulaq AI is your portfolio assistant.

Ask questions about your actual investments and get personalized insights around:

• Portfolio performance
• Risk
• Diversification
• Fund overlap
• Asset allocation
• Mutual fund investments
• Investment concepts

No need to decode every portfolio metric yourself. Ask Gulaq AI and understand your investments in simpler terms.

Track Everything in One Place

View your mutual fund holdings, current portfolio value, invested amount and XIRR in one place.

Track your investments, understand your portfolio and discover opportunities to improve it—all within Gulaq.

From Mutual Fund Confusion to Portfolio Clarity

Gulaq combines portfolio tracking, Portfolio X-Ray, risk profiling, AI-powered insights and personalized investment advisory to help you make more informed investment decisions.

Regulated Investment Advisory

Gulaq is offered by Estee Advisors Pvt. Ltd., a SEBI-registered Investment Adviser (INA000016463).