AppBrain | Help Center

AppBrain SDK integration policy

Invalid installs and impressions

You are not allowed to install promoted apps from one of your own apps. Any means, automated or manual, through which you try to increase promoted app installs may lead to account termination.

Encouraging installs

You are not allowed to stimulate users to install apps through our system or reward them in any way for viewing the interstitial or offer wall. Access to the promoted app page should be offered in a way that selects users with a true intent of exploring new apps.

Privacy policy

AppBrain’s systems store information about your users’ phones in compliance with our privacy policy. The information AppBrain collects is solely necessary to run the promoted apps system, and consists of non-privacy sensitive data such as Android SDK version and whether a WiFi connection is present. The potentially privacy sensitive data that’s collected includes the phone model information, phone identifier (Google Advertiser ID), IP address of the phone, country and carrier of the connected mobile network and of the SIM card, and the AppBrain AppMetric™, a token that conveys information about which categories of apps a user is interested in in a privacy-conserving way. Demographic data (gender, age) is only collected when the developer receives this information and forwards it to the AppBrain SDK. When the app has permission to acquire geographic location, this is collected and deleted at most seven days after collection. IP address and phone identifier for COPPA-enabled apps are also deleted at most 7 days after collection. It is your sole responsibility to communicate the privacy implications of your use of the AppBrain SDK to your users. You can include a link to this document in your privacy policy as follows: “This app includes the AppBrain SDK and may collect information in accordance with their privacy policy as described at”.

Content guidelines

Your app must conform to the general Android guidelines for apps published in Google’s Android market.

Your relation with AppBrain

Your use of the AppBrain SDK doesn’t mean your app is endorsed by AppBrain. You’re not allowed to promote your app in this way.

Change log:

  • Sep 4, 2015: Clarified privacy policy.